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Medientyp:
E-Artikel
Titel:
Food Markets: A Motivation-Based Segmentation of Tourists
Beteiligte:
Castillo-Canalejo, Ana Mᵃ;
Sánchez-Cañizares, Sandra Mᵃ;
Santos-Roldán, Luna;
Muñoz-Fernández, Guzmán Antonio
Erschienen:
MDPI AG, 2020
Erschienen in:
International Journal of Environmental Research and Public Health, 17 (2020) 7, Seite 2312
Sprache:
Englisch
DOI:
10.3390/ijerph17072312
ISSN:
1660-4601
Entstehung:
Anmerkungen:
Beschreibung:
<jats:p>Food markets are becoming popular as new spaces for recreation, and this research aims to discover the motivations driving the tourists that visit these markets. Factorial analysis, cluster analysis and Student’s t-test were applied on 456 surveys from two food markets in Córdoba (Spain). Three motivational factors were obtained: Gastronomic experience and novelty; hedonism and leisure; and the relationship of the experience with work. Segmenting and analyzing the profile of the tourist may help economic agents develop new strategies for the tourism management of a destination and more accurate marketing and branding strategies that target specific customers with a niche message. The study could help develop products that align with tourists’ motives to increase satisfaction and loyalty.</jats:p>