• Medientyp: E-Artikel
  • Titel: Introduction to Special Issue: Brand Equity, Satisfaction, and Word of Mouth
  • Beteiligte: Ruiz-Molina, María Eugenia; Gil-Saura, Irene; Berenguer-Contrí, Gloria
  • Erschienen: MDPI AG, 2021
  • Erschienen in: Sustainability
  • Sprache: Englisch
  • DOI: 10.3390/su132212738
  • ISSN: 2071-1050
  • Schlagwörter: Management, Monitoring, Policy and Law ; Renewable Energy, Sustainability and the Environment ; Geography, Planning and Development
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  • Beschreibung: <jats:p>The COVID-19 pandemic has generated an incredible change in the global economy that will likely have long-term consequences on consumer behavior, markets, business models, market regulation, and public policies, among others [...]</jats:p>
  • Zugangsstatus: Freier Zugang