• Medientyp: E-Artikel
  • Titel: INTEGRATION IN THE FOOD CANNING INDUSTRY – KEY ELEMENT FOR THE COMPETITIVENESS OF THE INDUSTRY
  • Beteiligte: Yaneva, Ana; Toskov, Georgi; Fidan, Hafize; Stankov, Stanko
  • Erschienen: Institute of Knowledge Management, 2018
  • Erschienen in: Knowledge International Journal, 28 (2018) 5, Seite 1689-1692
  • Sprache: Nicht zu entscheiden
  • DOI: 10.35120/kij28051689a
  • ISSN: 1857-923X; 2545-4439
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  • Beschreibung: The Food canning industry is one of the most important sectors in the world and national economies. The extended growing of the population creates a challenge for the food availability and access of every country. In order to balance supply with the growing demand, the production process has to be optimized as much as possible. Moreover, the production companies have to answer to the growing needs of their customers not only for ordinary products, but also for food with sustainable qualities and guarantee origin of the used raw materials.This article examines the integration processes in the food canning industry, which are considered to be one of the most important competitive advantages for the companies in the industry. Integrated connections in a production company are priority for the higher management, which directly means that they should be properly established. The integrated connections also can be related to the cluster interactions, which also is a factor for the sustainable development of the national economy. The link between these two interactions can be implemented in a certain B2B collaboration, which will give the manufacturers opportunity to make their production in new market niches.There are three types of integration – vertical, horizontal and diversification. The vertical integration is a strategy where a firm acquires business operations within the same production vertical. The horizontal integration is the acquisition of a business operating at the same level of the value chain in a similar or different industry. This is in contrast to vertical integration, where firms expand into upstream or downstream activities, which are at different stages of production. Diversification is a corporate integration which means to enter into a new market or industry in which the business doesn't currently operate, while also creating a new product for that new market. The article summarizes that the different integrations relation in the food canning industry are one of the most effective techniques to expand the effectiveness of manufacturers.
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