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Medientyp:
E-Artikel
Titel:
CONCEPTUALIZING BUSINESS MODELS OF INTERNATIONAL HOTEL CHAINS
Beteiligte:
POPSA, Roxana Elena
Erschienen:
Lucian Blaga University of Sibiu, 2021
Erschienen in:
Revista Economica, 73 (2021) 2, Seite 89-97
Sprache:
Nicht zu entscheiden
DOI:
10.56043/reveco-2021-0017
ISSN:
2344-5424
Entstehung:
Anmerkungen:
Beschreibung:
Globally, hotel chains are emerging as major players in the hotel industry, and their expansion policy includes along with the construction of new hotels, acquisitions, mergers, also business models based on management and franchise contracts. The paper investigates various aspects of the international hotel chains, such as the proportion of franchised hotels, those based on management contract and owned in North America and Europe, but also the proportion of franchised hotels by hotel chain. The aim is to provide an overview on the business models of international hotel chains.