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Medientyp:
E-Artikel
Titel:
Using Dual Frame Designs to Reduce Nonresponse in Telephone Surveys
Beteiligte:
Traugott, Michael W.;
Groves, Robert M.;
Lepkowski, James M.
Erschienen:
University of Chicago Press, 1987
Erschienen in:The Public Opinion Quarterly
Sprache:
Englisch
ISSN:
0033-362X;
1537-5331
Entstehung:
Anmerkungen:
Beschreibung:
<p>This article reports on the results of a series of experiments designed to improve response rates for telephone surveys. In three surveys telephone households were selected using both standard random digit dialing (RDD) techniques and lists of telephone numbers purchased from a commercial firm. In the (RDD) portions of the samples "cold contact" interviewing methods were used; in the list frame portions advance letters were mailed, and the listed household name was used in the introduction. Experiments were designed to test the effects on response rates of the advance letters and use of the listed household name as a means of establishing rapport. The advance letters increased response rates, but no difference could be attributed to the use of names. The mixture of RDD and list sampling techniques is also used to evaluate the effects of relative response rates on substantive findings. The cost consequences of these dual frame designs are assessed along a number of dimensions, and the cost and error components of these designs are discussed.</p>