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Bayón, Tomás [Author]

Neuere Mikroökonomie und Marketing : eine wissenschaftstheoretisch geleitete Analyse

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Wiesbaden: Gabler, 1997

Published in: Neue betriebswirtschaftliche Forschung ; 218
Bayón, Tomás [Editor]; Bauer, Hans H. [Honoree]; Ahlbach, Horst [Other]

Vielfalt und Einheit in der Marketingwissenschaft : ein Spannungsverhältnis ; Hans H. Bauer zum 60. Geburtstag - [1. Aufl.]

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Wiesbaden: Gabler, 2007
Cénophat, Sadrac [Author]; Eisend, Martin [Author]; Bayón, Tomás [Author]; Haas, Alexander [Author]

The role of customer relationship vulnerability in service recovery

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2024

Published in: Journal of service research ; 27(2024), 2 vom: Mai, Seite 283-301
Cénophat, Sadrac [Author] ; Eisend, Martin [Degree supervisor]; Bayón, Tomás [Degree supervisor]

Customer Relationship Vulnerability: A New Concept in Relationship Marketing

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Frankfurt (Oder): Europa-Universität Viadrina Frankfurt, 2018
Hermann, Erik [Author] ; Eisend, Martin [Other]; Bayón, Tomas [Other]

The Cultivation Effect of Social Network Site Use on Consumers' Brand Attitudes, Ethnic Diversity Perceptions and Attitudes

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Frankfurt (Oder): Europa-Universität Viadrina Frankfurt, 2016
Kämmerer, Maren [Author] ; Eisend, Martin [Degree supervisor]; Bayón, Tomas [Degree supervisor]

Demographic Diversity in Sales Teams, Team Performance and the Moderating Role of Service Climate

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Frankfurt (Oder): Europa-Universität Viadrina Frankfurt, 2015
Reschke, Monika [Author] ; Koch, Jochen [Degree supervisor]; Bayón, Tomás [Degree supervisor]; Koch, Jochen [Other]; Bayón, Tomás [Other]

Entrepreneurial Founder Teams: An Empirical Investigation of the Cofounder Relationship in the Course of Venture Creation and Growth

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Frankfurt (Oder): Europa-Universität Viadrina Frankfurt, 2019
Wangenheim, Florian; Bayón, Tomás

Satisfaction, loyalty and word of mouth within the customer base of a utility provider: differences between stayers, switchers and referral switchers

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Wiley, 2004

Published in: Journal of Consumer Behaviour, 3 (2004) 3, Seite 211-220
Wangenheim, Florian v.; Bayón, Tomás

Behavioral Consequences of Overbooking Service Capacity

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SAGE Publications, 2007

Published in: Journal of Marketing, 71 (2007) 4, Seite 36-47
Wangenheim, Florian v; Bayón, Tomás

Behavioral Consequences of Overbooking Service Capacity

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SAGE Publications, 2007

Published in: Journal of Marketing, 71 (2007) 4, Seite 36-47
v. Wangenheim, Florian; Bayón, Tomás

The chain from customer satisfaction via word-of-mouth referrals to new customer acquisition

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Springer Science and Business Media LLC, 2007

Published in: Journal of the Academy of Marketing Science, 35 (2007) 2, Seite 233-249
Bayón, Tomás; Wangenheim, Florian von

Ein zweidimensionales Kundenbindungsmodell mit direkten und moderierenden Einflussvariablen

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Verlag C.H.Beck oHG, 2005

Published in: Marketing ZFP, 27 (2005) 3, Seite 169-184
v. Wangenheim, Florian; Bayón, Tomás

The effect of word of mouth on services switching : Measurement and moderating variables : Measurement and moderating variables

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Emerald, 2004

Published in: European Journal of Marketing, 38 (2004) 9/10, Seite 1173-1185
Hermann, Erik; Eisend, Martin; Bayón, Tomás

Facebook and the cultivation of ethnic diversity perceptions and attitudes

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Emerald, 2020

Published in: Internet Research, 30 (2020) 4, Seite 1123-1141
Ivanov, Lachezar; Eisend, Martin; Bayon, Tomas

Gendering conversational humor in advertising: an evolutionary explanation of the effects of spontaneous versus canned humor

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Informa UK Limited, 2019

Published in: International Journal of Advertising, 38 (2019) 7, Seite 979-999
Frey, Regina-Viola; Bayón, Tomás; Totzek, Dirk

How Customer Satisfaction Affects Employee Satisfaction and Retention in a Professional Services Context

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SAGE Publications, 2013

Published in: Journal of Service Research, 16 (2013) 4, Seite 503-517
v. Wangenheim, Florian; Bayón, Tomás; Herrmann, Andreas

Die Abgabe von Kundenempfehlungen — Determinanten und ökonometrische Modellierung

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Springer Science and Business Media LLC, 2006

Published in: Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung, 58 (2006) 3, Seite 304-336
Wangenheim, Florian v.; Bayón, Tomás; Weber, Lars

Der Einfluss von persönlicher Kommunikation auf Kundenzufriedenheit, Kundenbindung und Weiterempfehlungsverhalten

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Verlag C.H.Beck oHG, 2002

Published in: Marketing ZFP, 24 (2002) 3, Seite 181-194
Cenophat, Sadrac; Eisend, Martin; Bayón, Tomás; Haas, Alexander

The Role of Customer Relationship Vulnerability in Service Recovery

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SAGE Publications, 2024

Published in: Journal of Service Research, 27 (2024) 2, Seite 283-301
de la Puerta, María Luisa; Trinidad, Antonio G.; Rodríguez, María del Carmen; Bogetz, Jori; Sánchez Crespo, Mariano; Mustelin, Tomas; Alonso, Andrés; Bayón, Yolanda

Characterization of New Substrates Targeted By Yersinia Tyrosine Phosphatase YopH

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Public Library of Science (PLoS), 2009

Published in: PLoS ONE, 4 (2009) 2, Seite e4431

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