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Curtis, Tony [Author] ; Curtis, Anthony [Other]

Marketing for engineers, scientists and technologists

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Chichester [u.a.]: Wiley, 2008
Köhler, Richard [Author]

Das Informationsverhalten im Entscheidungsprozeß vor der Markteinführung eines neuen Artikels : Bericht über eine empirische Erhebung

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Wiesbaden: Gabler, 1972

Published in: Zeitschrift für Betriebswirtschaft ; 4
Jean, Ruey-Jer Bryan [Other]

International marketing in rapidly changing environments - [1. ed.]

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Bingley [u.a.]: Emerald, 2013

Published in: Advances in international marketing ; 24
Cagan, Jonathan [Author]; Vogel, Craig M. [Author]

Creating breakthrough products : innovation from product planning to program approval

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Upper Saddle River, NJ: Financial Times Prentice Hall, 2002

Published in: Financial Times prentice Hall Books
Bruce, Margaret [Editor]; Biemans, Wim G. [Other]

Product development : meeting the challenge of the design-marketing interface

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Chichester [u.a.]: Wiley, 1995
Thomas, Robert J. [Author]

New product development : managing and forecasting for strategic success

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New York [u.a.]: Wiley, 1993

Published in: The portable MBA series
Swan, K. Scott [Other]; Swan, Scott [Editor]

Interdisciplinary approaches to product design, innovation, & branding in international marketing - [First ed.]

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Bingley [u.a.]: Emerald, 2012

Published in: Advances in international marketing ; 23
Hake, Bruno [Author]

Marktgerechte Planung durch Funktionsanalysen : praxisorientierte Innovationsmethoden für Investitionsgüter

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Stuttgart: Poeschel, 1973
Thomas, Robert J. [Editor]

New product success stories : lessons from leading innovators

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New York [u.a.]: Wiley, 1995

Published in: New directions in business
Hollins, Bill [Author]; Hollins, Gillian [Author]

Over the horizon : planning products today for success tomorrow

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Chichester [u.a.]: Wiley, 1999
Li, Tiger [Editor]

Reviving traditions in research on international market entry - [1. ed.]

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Amsterdam; Heidelberg [u.a.]: JAI, 2003

Published in: Advances in international marketing ; 14
Cooper, Robert G. [Author] ; Cooper, Robert Gravlin [Other]

Product leadership : pathways to profitable innovation - [2. ed., Nachdr.]

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New York, NY: Basic Books, 2006
Goldenberg, Jacob [Author]; Mazursky, David [Author]

Creativity in product innovation

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Cambridge: Cambridge University Press [u.a.], 2002
Woodside, Arch G. [Editor]

Managing product innovation - [1. ed.]

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Amsterdam; Heidelberg [u.a.]: Elsevier JAI, 2005

Published in: Advances in business marketing and purchasing ; 1300
Varela, Paula [Editor]; Ares, Gastón [Editor]

Novel techniques in sensory characterization and consumer profiling

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Boca Raton, FL; London; New York: CRC Press, Taylor & Francis Group, [2014]
Bauer, Hans H. [Author]

Die Entscheidung des Handels über die Aufnahme neuer Produkte : Eine verhaltensorientierte Analyse /von Hans H. Bauer

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Berlin: Duncker & Humblot, 1980

Published in: Schriften zum Marketing ; 1000
King, Stephen [Author] ; Lannon, Judie [Editor]; Baskin, Merry [Other]

A master class in brand planning : the timeless works of Stephen King

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Chichester, West Sussex, England; Hoboken, N.J: John Wiley & Sons, 2007
Bergmann, Gustav [Author]

Umweltgerechtes Produkt-Design : Management und Marketing zwischen Ökonomie und Ökologie

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Neuwied; Kriftel; Berlin: Luchterhand, 1994
Gustafsson, Anders [Other]; Herrmann, Andreas [Other]; Huber, Frank [Other]

Conjoint measurement : methods and applications

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Berlin; Heidelberg [u.a.]: Springer, 2000
Phillips, Fred [Author]

Market-oriented technology management : innovating for profit in entrepreneurial times

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Berlin; Heidelberg [u.a.]: Springer, 2001

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