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Bühler, André W. [Editor]; Nufer, Gerd [Editor]

International sports marketing : principles and perspectives

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Berlin: Erich Schmidt Verlag, 2014

Published in: Sportmanagement ; 06
Nufer, Gerd [Editor]; Bühler, André W. [Other]

Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing - [2., völlig neu bearb. und wesentl. erw. Aufl.]

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Berlin: Schmidt, Erich, 2010 [erschienen] 2011

Published in: Sportmanagement ; 2,2
Nufer, Gerd [Editor]; Bühler, André W. [Other]; Barth, Michael [Adapter]

Management im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der modernen Sportökonomie - [3., neu bearb. und erw. Aufl.]

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Berlin: E. Schmidt, 2012

Published in: Sportmanagement ; 1
Nufer, Gerd [Editor]; Bühler, André W. [Other]; Breuer, Christoph [Other]

Management im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der modernen Sportökonomie - [2., neu bearb. und wesentlich erw. Aufl.]

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Berlin: E. Schmidt, 2010

Published in: Sportmanagement ; 1
Nufer, Gerd [Author]; Bühler, André W. [Author]

Event-Marketing in Sport und Kultur : Konzepte - Fallbeispiele - Trends

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Berlin: Schmidt, 2015

Published in: Sportmanagement ; 7
Bühler, André W. [Author]; Nufer, Gerd [Author]

Relationship marketing in sports

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London [u.a]: Routledge, 2013
Bühler, André W. [Editor]

International sports marketing : principles and perspectives

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Berlin: Erich Schmidt Verlag, 2014

Published in: Sportmanagement - Bd. 6 - Sportmanagement ; 06
Bühler, André W. [Editor]; Nufer, Gerd [Editor]

Nachhaltigkeitsmanagement in Sport und Kultur : Grundlagen – Anwendungen – Praxisbeispiele

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Berlin: Erich Schmidt Verlag GmbH & Co. KG, 2023. ; Berlin: Imprint: Erich Schmidt Verlag GmbH & Co. KG, 2023.

Published in: Sportmanagement ; 9
Nufer, Gerd [Editor]; Bühler, André W. [Other]

Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing - [3., völlig neu bearb. Aufl.]

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Berlin: Schmidt, 2013 ; Online-Ausg., [S.l.]: eblib, 2013

Published in: Sportmanagement ; 2,3
Bühler, André W. [Author] ; Deutsches Institut für Sportmarketing

Das Phänomen der Rattenrennen im deutschen und europäischen Profifußball

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Tübingen: Universitätsbibliothek Tübingen, 2020

Published in: Nachspielzeit ; 2020,4
Bühler, André W. [Author] ; Deutsches Institut für Sportmarketing

Das systematische Marktversagen im Profifußball - und warum ein Salary Cap keine Lösung ist

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Tübingen: Universitätsbibliothek Tübingen, 2020

Published in: Nachspielzeit ; 2020,5
Bühler, André W. [Other]; Nufer, Gerd [Other]; Rennhak, Carsten [Editor]

The nature of sports marketing

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Tübingen: Universitätsbibliothek, 2006

Published in: Reutlinger Diskussionsbeiträge zu Marketing und Management ; 200606
Nufer, Gerd [Author]; Bühler, André W. [Author] ; Deutsches Institut für Sportmarketing

Warum Sponsoren in Bildung und nicht nur in Banden investieren sollten

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Tübingen: Universitätsbibliothek Tübingen, 2019

Published in: Nachspielzeit ; 2019,1
Nufer, Gerd [Author]; Bühler, André W. [Author] ; Deutsches Institut für Sportmarketing

Markenmanagement im Profi-Fußball

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Tübingen: Universitätsbibliothek Tübingen, 2016

Published in: Nachspielzeit ; 2016,4
Nufer, Gerd [Author]; Bühler, André W. [Author]

Event-Marketing in Sport und Kultur : Konzepte - Fallbeispiele - Trends

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Berlin: Erich Schmidt Verlag, 2015

Published in: Sportmanagement ; 7
Nufer, Gerd [Author]; Bühler, André W. [Author] ; Fachhochschule Reutlingen European School of Business

Lessons from sports : what corporate management can learn from sports management

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Tübingen: Universitätsbibliothek Tübingen, 2011

Published in: Reutlinger Diskussionsbeiträge zu Marketing und Management ; 200607
Nufer, Gerd [Author]; Bühler, André W. [Author]

Lessons from sports: What corporate management can learn from sports management

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Reutlingen: Hochschule Reutlingen, School of International Business (SIB), 2011
Nufer, Gerd [Author]; Bühler, André W. [Author] ; Fachhochschule Reutlingen European School of Business

The importance of mutual beneficial relationships in the sponsorhip dyad

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Tübingen: Universitätsbibliothek Tübingen, 2010

Published in: Reutlinger Diskussionsbeiträge zu Marketing und Management ; 200906
Bühler, André W. [Author]; Scheuermann, Thorsten [Author]; Nufer, Gerd [Author] ; Deutsches Institut für Sportmarketing

Markentypen im deutschen Profisport : Ergebnisse eines empirischen Forschungsprojekts zur Markenwahrnehmung in den deutschen Teamsportligen

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Tübingen: Universitätsbibliothek Tübingen, 2013

Published in: Nachspielzeit ; 2013,3
Nufer, Gerd [Author]; Mangold, Katrin [Author]; Bühler, André W. [Author] ; Deutsches Institut für Sportmarketing

Die Olympischen Trittbrettfahrer - Ergebnisse einer empirischen Untersuchung zum Ambush Marketing bei den Olympischen Sommerspielen 2012

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Tübingen: Universitätsbibliothek Tübingen, 2013

Published in: Nachspielzeit ; 2013,1

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