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Anton, Tobias [Author]

Mundpropaganda als Marketingmacht : die Kraft der Empfehlung am Industriegütermarkt

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Marburg: Tectum-Verl., 2010
Pförtsch, Waldemar A. [Author]; Godefroid, Peter [Author]

Business-to-Business-Marketing - [5., aktualisierte Aufl.]

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Herne: Kiehl, 2013

Published in: Modernes Marketing für Studium und Praxis
Eckardt, Gordon H. [Author]

Business-to-Business-Marketing : eine Einführung für Studium und Beruf

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Stuttgart: Schäffer-Poeschel, 2010
Glynn, Mark S. [Editor]

Business-to-business marketing management : strategies, cases and solutions - [1st ed.]

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Bingley: Emerald, 2012

Published in: Advances in business marketing and purchasing ; 1800
Kuhn, Marc [Author]; Zajontz, Yvonne [Author]

Industrielles Marketing

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München: Oldenbourg, 2011
Ginty, Maura [Author]; Vaccarello, Lauren [Author]; Leake, William [Author]

Complete B2B online marketing

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Hoboken, NJ: Wiley, 2012
Hussmann, Heike [Author]

Expertensysteme im Marketing für Investitionsgüter

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Düsseldorf: VDI-Verl., 1988

Published in: Verein Deutscher Ingenieure: Fortschritt-Berichte VDI / 16 ; 4300
Baumgarth, Carsten [Editor]

B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice - [1. Aufl.]

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Wiesbaden: Gabler, 2010
Forschner, Gert [Author]

Investitionsgüter-Marketing mit funktionellen Dienstleistungen : die Gestaltung immaterieller Produktbestandteile im Leistungsangebot industrieller Unternehmen

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Berlin: Duncker u. Humblot, 1989

Published in: Betriebswirtschaftliche Forschungsergebnisse ; 90
Kotler, Philip [Author]; Pförtsch, Waldemar A. [Author] ; Michi, Ines [Other]

B2B brand management : with 7 tables

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Berlin; Heidelberg [u.a.]: Springer, 2006
Vertriebsingenieurtag 2002 Sindelfingen, Gesellschaft Entwicklung, Konstruktion, Vertrieb

Vetriebsingenieurtag VIT'2002 : Gewinnen sie die Pole Position; Tagung Sindelfingen, 13. und 14. Juni 2002 - [Nichtred. Manuskriptdr.]

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Düsseldorf: VDI-Verl., 2002

Published in: Verein Deutscher Ingenieure: VDI-Berichte ; 1705
Richter, Hans-Peter [Author] ; Richter, Hans Peter [Other]

Investitionsgütermarketing : Business-to-Business-Marketing von Industrieunternehmen ; mit 65 Kontrollfragen

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München; Wien: Hanser, 2001
Weiber, Rolf [Author]; Kleinaltenkamp, Michael [Author]

Business- und Dienstleistungsmarketing : die Vermarktung integrativ erstellter Leistungsbündel

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Stuttgart: Kohlhammer, 2013

Published in: Kohlhammer Edition Marketing
European Association for Industrial Marketing Research

Industrial marketing management : the international journal for industrial and high-tech firms

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New York, NY [u.a.]: Elsevier, 1971- / 1.1971/72 - 43.2014; volume 44 (2015)-
Schneider-Störmann, Ludger [Author]

Technische Produkte verkaufen mit System : Einführung und Praxis des technischen Vertriebs

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München: Hanser, Carl, 2015
Ott, Evelyn [Author]

Preisverhandlungen auf Business-to-Business-Märkten : eine empirische Untersuchung zum Einfluss von Zielvorgaben und Täuschung

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2014
Siegner, Thomas [Editor]; Sulzmaier, Sonja [Other]

Reality Bites : Best Practice & Erfolgsfaktoren im B2B-Marketing - [1. Aufl.]

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Freiburg; München: Haufe, 2014
Kliche, Mario [Editor]; Baaken, Thomas [Other]; Strothmann, Karl-Heinz [Honoree]

Investitionsgütermarketing : Positionsbestimmung und Perspektiven; Karl-Heinz Strothmann zum 60. Geburtstag

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Wiesbaden: Gabler, 1990
Werani, Thomas [Author]

Business-to-Business-Marketing : ein wertbasierter Ansatz

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Stuttgart: Kohlhammer, © 2012

Published in: Kohlhammer Edition Marketing
Prigge, Jana-Kristin [Author]

Gestaltung und Auswirkungen von Produkteliminationen im Business-to-Business-Umfeld : eine empirische Betrachtung aus Anbieter- und Kundensicht - [1. Aufl.]

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Wiesbaden: Gabler, 2008

Published in: Gabler Edition Wissenschaft ; Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim- Schriftenreihe des Instituts für Marktorientierte Unternehmensführung Universität Mannheim

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