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  1. Kuß, Alfred [Author]

    Käuferverhalten : 19 Tabellen

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    Stuttgart: G. Fischer, 1991

    Published in: UTB für Wissenschaft ; Uni-Taschenbücher ; 1604- Grundwissen der Ökonomik ; Betriebswirtschaftslehre

  2. Evans, Martin [Author]; Jamal, Ahmad [Author]; Foxall, Gordon R. [Author]

    Consumer behaviour - [2. ed.]

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    Chichester [u.a.]: Wiley, c 2009

  3. Evans, Martin [Author]; Jamal, Ahmad [Author]; Foxall, Gordon R. [Author] ; Evans, Martin D. D. [Other]

    Consumer behaviour

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    Chichester [u.a.]: Wiley, c2006

  4. Engel, James F. [Author]; Blackwell, Roger D. [Author]; Miniard, Paul W. [Author]

    Consumer behavior - [6. ed.]

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    Chicago [u.a.]: Dryden Pr., 1990

  5. Wänke, Michaela [Editor]

    Social psychology of consumer behavior

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    New York, NY [u.a.]: Psychology Press, 2009

    Published in: Frontiers of social psychology

  6. Foxall, Gordon R. [Author]; Goldsmith, Ronald E. [Author]

    Consumer psychology for marketing

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    London [u.a.]: Routledge, 1994

  7. Deseniss, Alexander [Author]

    Marketing für Wirtschaftswissenschaftler für Dummies : [im Studium mit Marketingwissen punkten. Auf einem Blick: den Kunden kennen: Marktforschung und Konsumentenverhalten; planvoll agieren: strategisches Marketing und Marketing-Implementierung; den richtigen Marketingmix finden: Produkt, Preis, Vertrieb und Kommunikation] - [1. Auflage]

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    Weinheim: Wiley-VCH Verlag GmbH & Co. KGaA, 2016

    Published in: ... für Dummies

  8. Solomon, Michael R. [Author]; Bamossy, Gary J. [Author]; Askegaard, Søren [Author]

    Consumer behaviour : a European perspective

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    New York; Munich [u.a.]: Prentice Hall Europe, c 1999

  9. Schor, Juliet [Other]; Holt, Douglas B. [Other]; Schor, Juliet B. [Editor]

    The consumer society reader

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    New York: New Press [u.a.], 2000