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  1. Kelsey, Darren [Author]; Yannopoulou, Natalia [Author]; Whittle, Andrea [Author]; Heath, Teresa [Author]; Golossenko, Artyom [Author]; Soares, Ana [Author]

    The (army) hero with a thousand faces : a discourse-mythological approach to theorising archetypal blending in contemporary advertising

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    2023

    Published in: Marketing theory ; 23(2023), 1 vom: März, Seite 141-162