Marketing theory

Skålén, Per [Author]; Cova, Bernard [Author]; Gummerus, Johanna [Author]; Sihvonen, Antti [Author]
23(2023), 2 vom: Juni, Seite 185-206: Marketing-as-practice a framework and research agenda for value-creating marketing activity Per Skålén, Bernard Cova, Johanna Gummerus, Antti Sihvonen
Thousand Oaks, Calif. [u.a.]: Sage, 2001-

Jones, Hunter [Author]; Hietanen, Joel [Author]
23(2023), 2 vom: Juni, Seite 225-247: The r/wallstreetbets "war machine" explicating dynamics of consumer resistance and capture Hunter Jones, Joel Hietanen
Thousand Oaks, Calif. [u.a.]: Sage, 2001-

Coffin, Jack [Author]; Cova, Bernard [Author]; Shankar, Avi [Author]
23(2023), 2 vom: Juni, Seite 267-273: Introduction to the special section: tribal marketing after Covid Jack Coffin, Bernard Cova, Avi Shankar
Thousand Oaks, Calif. [u.a.]: Sage, 2001-

Hietala, Iida [Author]
23(2023), 2 vom: Juni, Seite 295-320: Nurturing an aesthetic tribe consuming and (re)producing "quarantine art" Iida Hietala
Thousand Oaks, Calif. [u.a.]: Sage, 2001-

Murphy, Stephen [Author]; Hill, Tim [Author]; McDonagh, Pierre [Author]; Flaherty, Amanda [Author]
23(2023), 2 vom: Juni, Seite 275-293: Mundane emotions Losing yourself in boredom, time and technology Stephen Murphy, Tim Hill and Pierre McDonagh, Amanda Flaherty
Thousand Oaks, Calif. [u.a.]: Sage, 2001-

Schwarz, Sarah [Author]; Aufschnaiter, Christiane [Author]; Hemetsberger, Andrea [Author]
23(2023), 2 vom: Juni, Seite 321-342: Social linking practices across physical distance the material constitution of sociality Sarah Schwarz, Christiane Aufschnaiter, Andrea Hemetsberger
Thousand Oaks, Calif. [u.a.]: Sage, 2001-

Steadman, Chloe [Author]; Medway, Dominic [Author]; Jong, Anna de [Author]; Varley, Peter [Author]
23(2023), 3 vom: Sept., Seite 489-508: From flesh to food exploring consumers' fluctuations in hysteresis Chloe Steadman and Dominic Medway, Anna de Jong, Pete Varley
Thousand Oaks, Calif. [u.a.]: Sage, 2001-

Canavan, Brendan [Author]
23(2023), 3 vom: Sept., Seite 367-384: A diamond in the rough Inauthenticity and Gems TV Brendan Canavan
Thousand Oaks, Calif. [u.a.]: Sage, 2001-

Fagbola, Ladipo [Author]; McEachern, Morven G. [Author]; Raftopoulou, Effi [Author]
23(2023), 3 vom: Sept., Seite 437-462: Liminal consumption within Nigerian wedding rituals the interplay between bridal identity and liminal gatekeepers Ladipo Fagbola, Morven G. McEachern, Effi Raftopoulou
Thousand Oaks, Calif. [u.a.]: Sage, 2001-

Onyas, Winfred [Author]
23(2023), 3 vom: Sept., Seite 411-435: Enacting overlapping exchanges to address market concerns evidence on sustainable and conventional coffee markets in Uganda Winfred I. Onyas
Thousand Oaks, Calif. [u.a.]: Sage, 2001-

Wells, Victoria K. [Author]; Carrigan, Marylyn [Author]; Athwal, Navdeep [Author]
23(2023), 3 vom: Sept., Seite 509-532: Holding on or letting go inheritance as a liminal experience Victoria K. Wells, Marylyn Carrigan, Navdeep Athwal
Thousand Oaks, Calif. [u.a.]: Sage, 2001-

Jafari, Aliakbar [Author]; Moufahim, Mona [Author]; Rinallo, Diego [Author]; Appau, Samuelson [Author]
23(2023), 3 vom: Sept., Seite 533-553: Theorizing consumption and markets in the context of religion a commentary section on Appau's (2021) "divine economic system" Aliakbar Jafari, Mona Moufahim, Diego Rinallo, Samuelson Appau
Thousand Oaks, Calif. [u.a.]: Sage, 2001-

Go Jefferies, Josephine [Author]
23(2023), 1 vom: März, Seite 33-57: An arendtian perspective on responsibilized heroes why marketing needs a new model of heroic action Josephine Go Jefferies
Thousand Oaks, Calif. [u.a.]: Sage, 2001-

Patsiaouras, Georgios [Author]; Fitchett, James [Author]
23(2023), 1 vom: März, Seite 119-140: Red tsars and iron ladies exploring the role of marketing forces in the construction of political heroism Georgios Patsiaouras and James Fitchett
Thousand Oaks, Calif. [u.a.]: Sage, 2001-

Higgins, Leighanne [Author]; O'Leary, Killian [Author]
23(2023), 1 vom: März, Seite 11-32: "Clap for "some" carers" problematizing heroism and ableist tenets of heroic discourse through the experiences of parent-carers Leighanne Higgins and Killian O'Leary
Thousand Oaks, Calif. [u.a.]: Sage, 2001-

Kelsey, Darren [Author]; Yannopoulou, Natalia [Author]; Whittle, Andrea [Author]; Heath, Teresa [Author]; Golossenko, Artyom [Author]; Soares, Ana [Author]
23(2023), 1 vom: März, Seite 141-162: The (army) hero with a thousand faces a discourse-mythological approach to theorising archetypal blending in contemporary advertising Darren Kelsey, Natalia Yannopoulou, Andrea Whittle, Teresa Heath, Artyom Golossenko, Ana Maria Soares
Thousand Oaks, Calif. [u.a.]: Sage, 2001-

Philippe, Deborah [Author]; Debenedetti, Alain [Author]; Chaney, Damien [Author]
22(2022), 3 vom: Sept., Seite 333-358: How brands mobilize status, reputation, and legitimacy cues to signal their social standing the case of luxury watchmaking Déborah Philippe, Alain Debenedetti, Damien Chaney
Thousand Oaks, Calif. [u.a.]: Sage, 2001-

Preece, Chloe [Author]; Rodner, Victoria [Author]; Rojas-Gaviria, Pilar [Author]
22(2022), 3 vom: Sept., Seite 359-380: Landing in affective atmospheres Chloe Preece, Victoria Rodner, Pilar Rojas-Gaviria
Thousand Oaks, Calif. [u.a.]: Sage, 2001-

Franco, Paolo [Author]; Canniford, Robin [Author]; Phipps, Marcus [Author]
22(2022), 3 vom: Sept., Seite 401-420: Object-oriented marketing theory Paolo Franco, Robin Canniford and Marcus Phipps
Thousand Oaks, Calif. [u.a.]: Sage, 2001-

Tadajewski, Mark [Author]
22(2022), 3 vom: Sept., Seite 421-443: Writing telepathy back into marketing theory Mark Tadajewski
Thousand Oaks, Calif. [u.a.]: Sage, 2001-

Coffin, Jack [Author]
22(2022), 3 vom: Sept., Seite 465-474: Less than net zero redirecting capitalist fantasies through fetishistic reversal Jack Coffin
Thousand Oaks, Calif. [u.a.]: Sage, 2001-

Bettany, Shona [Author]; Coffin, Jack [Author]; Eichert, Christian [Author]; Rowe, David [Author]
22(2022), 4 vom: Dez., Seite 501-518: Stigmas that matter diffracting marketing stigma theoretics Shona Bettany, Jack Coffin, Christian Eichert and David Rowe
Thousand Oaks, Calif. [u.a.]: Sage, 2001-

Hoang, Quynh [Author]; Cronin, James [Author]; Skandalis, Alex [Author]
22(2022), 1 vom: März, Seite 85-104: High-fidelity consumption and the claustropolitan structure of feeling Quynh Hoang, James Cronin and Alex Skandalis
Thousand Oaks, Calif. [u.a.]: Sage, 2001-

Cheded, Mohammed [Author]; Liu, Chihling [Author]
22(2022), 1 vom: März, Seite 67-84: "Which part of the day is (wo)man o’clock?" desires, urges and possibilities of (un)becoming Mohammed Cheded, Chihling Liu
Thousand Oaks, Calif. [u.a.]: Sage, 2001-

Coffin, Jack [Author]; Egan-Wyer, Carys [Author]
22(2022), 1 vom: März, Seite 105-123: The ethical consumption cap and mean market morality Jack Coffin, Carys Egan–Wyer
Thousand Oaks, Calif. [u.a.]: Sage, 2001-

Pirani, Daniela [Author]; Daskalopoulou, Athanasia [Author]
22(2022), 2 vom: Juni, Seite 293-308: The queer manifesto imagining new possibilities and futures for marketing and consumer research Daniela Pirani, Athanasia Daskalopoulou
Thousand Oaks, Calif. [u.a.]: Sage, 2001-

Sandberg, Birgitta [Author]; Hurmerinta, Leila [Author]; Leino, Henna M [Author]
22(2022), 4 vom: Dez., Seite 519-538: The interplay between customers' incidental and integral affects in value experience Birgitta Sandberg, Leila Hurmerinta and Henna M Leino
Thousand Oaks, Calif. [u.a.]: Sage, 2001-

Lonergan, Paddy [Author]; Patterson, Maurice [Author]; Lichrou, Maria [Author]
22(2022), 4 vom: Dez., Seite 623-641: Onflow and consumption affect and first encounters Paddy Lonergan, Maurice Patterson and Maria Lichrou
Thousand Oaks, Calif. [u.a.]: Sage, 2001-

Tadajewski, Mark [Author]
22(2022), 4 vom: Dez., Seite 643-665: Rethinking "marketing as applied economics" Mark Tadajewski
Thousand Oaks, Calif. [u.a.]: Sage, 2001-

Tronvoll, Bård [Author]; Edvardsson, Bo [Author]
22(2022), 4 vom: Dez., Seite 539-562: Customer experiences in crisis situations an agency-structure perspective Bård Tronvoll and Bo Edvardsson
Thousand Oaks, Calif. [u.a.]: Sage, 2001-

Sandıkçı, Özlem [Author]
22(2022), 2 vom: Juni, Seite 135-153: The scalar politics of difference researching consumption and marketing outside the west Ozlem Sandikci
Thousand Oaks, Calif. [u.a.]: Sage, 2001-

Jafari, Aliakbar [Author]
22(2022), 2 vom: Juni, Seite 211-227: The role of institutions in non-Western contexts in reinforcing West-centric knowledge hierarchies towards more self-reflexivity in marketing and consumer research Aliakbar Jafari
Thousand Oaks, Calif. [u.a.]: Sage, 2001-

Coffin, Jack [Author]; Eichert, Christian A. [Author]; Bettany, Shona [Author]; Lindridge, Andrew [Author]; Oakenfull, Gillian [Author]; Ostberg, Jacob [Author]; Peñaloza, Lisa [Author]; Rinallo, Diego [Author]; Rowe, David [Author]; Santana, Jannsen [Author]; Visconti, Luca M. [Author]; Walther, Luciana [Author]
22(2022), 2 vom: Juni, Seite 275-292: Crossing wires short-circuiting marketing theory Jack Coffin, Christian A. Eichert, Shona Bettany, Andrew Lindridge, Gillian Oakenfull, Jacob Ostberg, Lisa Peñaloza, Diego Rinallo, David Rowe, Jannsen Santana, Luca M. Visconti, Luciana Walther
Thousand Oaks, Calif. [u.a.]: Sage, 2001-

Rojas-Gaviria, Pilar [Author]
21(2021), 4 vom: Dez., Seite 463-479: Poetizing to improve consumer representation Pilar Rojas-Gaviria
Thousand Oaks, Calif. [u.a.]: Sage, 2001-

Brown, Jane [Author]; Apostolidis, Chrysostomos [Author]; Farquhar, Jillian Dawes [Author]
21(2021), 4 vom: Dez., Seite 517-538: Blaming me, blaming you! the pendulum of blame in payday lending Jane Brown, Chrysostomos Apostolidis, Jillian Dawes Farquhar
Thousand Oaks, Calif. [u.a.]: Sage, 2001-

Coffin, Jack [Author]
21(2021), 4 vom: Dez., Seite 501-516: Machines driving machines Deleuze and Guattari's asignifying unconscious Jack Coffin
Thousand Oaks, Calif. [u.a.]: Sage, 2001-

Hughes, Tim [Author]; Vafeas, Mario [Author]
21(2021), 4 vom: Dez., Seite 579-589: Happiness and co-creation of value playing the blues Tim Hughes, Mario Vafeas
Thousand Oaks, Calif. [u.a.]: Sage, 2001-

Atanasova, Aleksandrina [Author]; Eckhardt, Giana M. [Author]
21(2021), 4 vom: Dez., Seite 481-500: The broadening boundaries of materialism Aleksandrina Atanasova, Giana M. Eckhardt
Thousand Oaks, Calif. [u.a.]: Sage, 2001-

Middleton, Karen [Author]; Turnbull, Sarah [Author]
21(2021), 4 vom: Dez., Seite 561-578: How advertising got "woke" the institutional role of advertising in the emergence of gender progressive market logics and practices Karen Middleton, Sarah Turnbull
Thousand Oaks, Calif. [u.a.]: Sage, 2001-

Ahlberg, Oscar [Author]; Hietanen, Joel [Author]; Soila, Tuomas [Author]
21(2021), 2 vom: Juni, Seite 157-175: The haunting specter of retro consumption Oscar Ahlberg, Joel Hietanen, Tuomas Soila
Thousand Oaks, Calif. [u.a.]: Sage, 2001-

Canavan, Brendan [Author]
21(2021), 2 vom: Juni, Seite 251-276: Post-postmodern consumer authenticity, shantay you stay or sashay away? a netnography of RuPaul's Drag Race fans Brendan Canavan
Thousand Oaks, Calif. [u.a.]: Sage, 2001-

Brown, Stephen [Author]
21(2021), 2 vom: Juni, Seite 287-294: Boo! Stephen Brown
Thousand Oaks, Calif. [u.a.]: Sage, 2001-

Marketing theory

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