Media type: E-Article Title: The (army) hero with a thousand faces : a discourse-mythological approach to theorising archetypal blending in contemporary advertising Contributor: Kelsey, Darren [VerfasserIn]; Yannopoulou, Natalia [VerfasserIn]; Whittle, Andrea [VerfasserIn]; Heath, Teresa [VerfasserIn]; Golossenko, Artyom [VerfasserIn]; Soares, Ana [VerfasserIn] imprint: 2023 Published in: Marketing theory ; 23(2023), 1 vom: März, Seite 141-162 Language: English DOI: 10.1177/14705931221141732 ISSN: 1741-301X Identifier: Keywords: advertising ; archetypes ; army ; discourse-mythological analysis ; hero ; Jung ; military ; Aufsatz in Zeitschrift Origination: Footnote: Access State: Open Access