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Eggert, Andreas [Other]; Fassott, Georg [Other]

eCRM - Electronic Customer Relationship Management : Management der Kundenbeziehungen im Internet-Zeitalter

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Stuttgart: Schäffer-Poeschel, 2001
Hippner, Hajo [Editor]

Handbuch Data Mining im Marketing : Knowledge Discovery in Marketing Databases - [1. Aufl.]

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Braunschweig; Wiesbaden: Vieweg, 2001

Published in: Business Computing
Weber, Jürgen [Editor]; Homburg, Christian [Other]

Marketing-Controlling

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Wiesbaden: Gabler, 2000

Published in: Kostenrechnungs-Praxis / Sonderheft ; 2000,3
Reichwald, Ralf [Editor]

Vertriebsmanagement : Organisation, Technologieeinsatz, Personal

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Stuttgart: Schäffer-Poeschel, 2000
Lehmann, Gabriele [Author]

Bestimmungsfaktoren und theoretische Konzepte eines Marketing-Controlling-Systemes : empirische Untersuchung über Marketing-Controlling in deutschen Industrieunternehmen

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Frankfurt am Main [u.a.]: Lang, 1998

Published in: Europäische Hochschulschriften / 5 ; 2269
Hippner, Hajo [Editor]; Meyer, Matthias [Other]; Wilde, Klaus D. [Other]

Computer based marketing : das Handbuch zur Marketinginformatik

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Braunschweig; Wiesbaden: Vieweg, 1998
Hermanns, Arnold [Editor]; Flegel, Volker [Other]

Handbuch des Electronic Marketing : Funktionen und Anwendungen der Informations- und Kommunikationstechnik im Marketing

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München: Beck, 1992
Gaul, Wolfgang [Author]; Both, Martin [Author]

Computergestütztes Marketing

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Berlin; Heidelberg [u.a.]: Springer, 1990
Meyer, Jörn-Axel [Author]

Marketinginformatik : Grundlagen und Perspektiven der Computerintegration

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Wiesbaden: Gabler, 1991
Weigand, Matthias [Author]

Die Erschließung von Zulieferpotentialen als Aufgabe des strategischen Beschaffungsmarketing

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1998
Seidenschwarz, Werner [Editor] ; Audi AG

Marktorientiertes Prozessmanagement : wie Process Mass Customization Kundenorientierung und Prozessstandardisierung integriert - [2. Aufl.]

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München: Vahlen, 2008
Weber, Jürgen [Author]

Logistik- und Supply Chain Controlling - [5., aktualisierte und völlig überarb. Aufl.]

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Stuttgart: Schäffer-Poeschel, 2002
Müller, Heiko D. [Author]

Einsatz von Customer Relationship Management-Systemen : Bestimmungsgrößen, Ausprägungen und Erfolgsfaktoren - [1. Aufl.]

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Wiesbaden: Dt. Univ.-Verl., 2004

Published in: Gabler Edition Wissenschaft ; Kundenmanagement & Electronic Commerce
Kreutzer, Ralf T. [Author] ; Siegert, Michael [Other]

Praxisorientiertes Dialog-Marketing : Konzepte, Instrumente, Fallbeispiele - [1. Aufl.]

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Wiesbaden: Gabler, 2009

Published in: Lehrbuch
Hansen, Torben [Author]

RFID-gestützte Produktempfehlung im stationären Einzelhandel

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Berlin: Logos-Verl., 2008

Published in: Wirtschaftsinformatik - Theorie und Anwendung ; 13
Finnegan, David Jesse [Author]; Willcocks, Leslie [Author]

Implementing CRM : from technology to knowledge

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Chichester [u.a.]: John Wiley, c2007

Published in: John Wiley series in information systems
Duderstadt, Stefan [Author]

Wertorientierte Vertriebssteuerung durch ganzheitliches Vertriebscontrolling : Konzeption für das Retailbanking - [1. Aufl.]

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Wiesbaden: Deutscher Universitäts-Verlag, 2006

Published in: Gabler Edition Wissenschaft ; Schriften zum europäischen Management- Gabler Edition Wissenschaft
Auer, Christoph [Author]

Performance Measurement für Customer Relationship Management : Controlling des IKT-basierten Kundenbeziehungsmanagements - [1. Aufl.]

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Wiesbaden: Deutscher Universitäts-Verlag, 2004

Published in: Wirtschaftswissenschaft
Wannenwetsch, Helmut [Editor]

E-Supply-Chain-Management : Grundlagen, Strategien, Praxisanwendungen - [1. Aufl.]

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Wiesbaden: Gabler, 2002

Published in: Gabler-Lehrbuch
Lohse, Anja [Author]

Integration schwach strukturierter Daten in betriebswirtschaftliche Prozesse am Beispiel des Kundenservice

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Dresden: Techn. Univ., Fak. Wirtschaftswiss., 2003

Published in: Dresdner Beiträge zur Wirtschaftsinformatik ; 40

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