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  1. Bößenecker, Melanie [Author]; Vogelgesang, Jens [Author] ; Sukalla, Freya [Editor]; Voigt, Charmaine [Editor] Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft e.V

    Zucker in der präventiven Ernährungskommunikation: Eine experimentelle Studie zum Zusammenspiel von Message Framing und dem regulatorischen Fokus

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    Leipzig, 2021

    Published in: Risiken und Potenziale in der Gesundheitskommunikation: Beiträge zur Jahrestagung der DGPuK-Fachgruppe Gesundheitskommunikation 2020

  2. Grappi, Silvia [Author]; Bergianti, Francesca [Author]; Gabrielli, Veronica [Author]; Baghi, Ilaria [Author]

    The effect of message framing on young adult consumers' sustainable fashion consumption : the role of anticipated emotions and perceived ethicality

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    2024

    Published in: Journal of business research ; 170(2024) vom: Jan., Artikel-ID 114341, Seite 1-17

  3. Decrinis, Leonie [Author]; Freibichler, Wolfgang [Author]; Kaiser, Micha [Author]; Sunstein, Cass R. [Author]; Reisch, Lucia A. [Author]

    Sustainable behaviour at work : how message framing encourages employees to choose electric vehicles

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    2023

    Published in: Business strategy and the environment ; 32(2023), 8 vom: Dez., Seite 5650-5668

  4. Stadlthanner, Katja Anna [Author]; Andreu, Luisa [Author]; Ribeiro, Manuel Alector [Author]; Font, Xavier [Author]; Mattila, Anna S. [Author]

    The effects of message framing in CSR advertising on consumers' emotions, attitudes, and behavioral intentions

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    2022

    Published in: Journal of hospitality marketing & management ; 31(2022), 7, Seite 777-796

  5. Yousef, Murooj [Author]; Dietrich, Timo [Author]; Rundle-Thiele, Sharyn [Author]; Alhabash, Saleem [Author]

    Emotional appeals effectiveness in enhancing charity digital advertisements

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    2022

    Published in: Journal of philanthropy and marketing ; 27(2022), 4 vom: Nov., Artikel-ID e1763, Seite 1-13

  6. Patel, Ritesh Jayantibhai [Author]; Thomas, Sujo [Author]; Bhatt, Viral [Author]

    Testing the influence of donation message-framing, donation size, and product type (Androgynous Luxury Hedonic Vs. Eco-friendly: Utilitarian) on CRM participation intention

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    2023

    Published in: Journal of nonprofit & public sector marketing ; 35(2023), 4, Seite 391-413

  7. Mora-Esquivel, Ronald [Author]; Arzadun, Paula [Author]; Solís, Martín [Author]

    Delayed feedback, regulatory fit and goal framing effects on tax compliance : an exploratory study = Efectos de la retroalimentación retardada, el ajuste regulatorio y la orientación del mensaje sobre el cumplimiento tributario

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    2022

    Published in: Revista de ciencias económicas ; 40(2022), 2 vom: Juli/Dez., Artikel-ID e42119, Seite 1-12

  8. Lee, Kyootai [Author]; Shim, Eugene [Author]; Kim, Jiyeon [Author]; Nam, Hyunjeong [Author]

    The influence of product innovation messages on the intention to purchase incumbent products

    2021

    Published in: Journal of innovation & knowledge ; 6(2021), 3, Seite 154-166

  9. Wieluch, Marina Isabel [Author] ; Springer Fachmedien Wiesbaden

    Die persuasive Wirkung von anekdotischen und statistischen Botschaften im Sozialmarketing : psychologische Distanz, Message Framing und komparativer Optimismus

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    Wiesbaden; [Heidelberg]: Springer Gabler, [2020] ; Wiesbaden: Springer Fachmedien Wiesbaden, [2020]

    Published in: Research- Springer eBook Collection

  10. Job, Pete Mockaitis | How to Be Awesome at Your [Narrator]

    Amplifying Your Message Through Powerful Framing and Storytelling

    Carpenteria, CA: linkedin.com, 2023

  11. Carfora, Valentina [Author]; Biella, Marco [Author]; Catellani, Patrizia [Author]

    Affective components in promoting physical activity : A randomized controlled trial of message framing

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    12 September 2022

    Published in: Frontiers in psychology ; 13(2022), Seite 1-16

  12. Martinez-Levy, Ana C. [Author]; Rossi, Dario [Author]; Cartocci, Giulia [Author]; Mancini, Marco [Author]; Di Flumeri, Gianluca [Author]; Trettel, Arianna [Author]; Babiloni, Fabio [Author]; Cherubino, Patrizia [Author]

    Message framing, non-conscious perception and effectiveness in non-profit advertising : contribution by neuromarketing research

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    2022

    Published in: International review on public and non-profit marketing ; 19(2022), 1 vom: März, Seite 53-75

  13. Nelson, Katherine M. [Author]; Bauer, Mirja Kristina [Author]; Partelow, Stefan [Author]

    Informational nudges to encourage pro-environmental behavior : examining differences in message framing and human interaction

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    February 2021

    Published in: Frontiers in communication ; 5(2021), Artikel-ID 610186