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  1. Batra, Rajeev [Editor]; Seifert, Colleen [Other]; Brei, Diann [Other] ; Society for Consumer Psychology

    The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]

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    New York., NY [u.a.]: Routledge, c 2016 [publ. 2015]

  2. Matthäus, Stefan [Author]; Kilimann, Daniel [Author]

    Ein konzeptioneller Ansatz für Text-Mining-Analysen von Online-Kundenrezensionen zur Verbesserung der Produktgestaltung

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    Duisburg: Univ. Duisburg-Essen, Mercator School of Management, Fachber. Betriebswirtschaft, 2009

    Published in: Universität Duisburg-Essen: Diskussionsbeiträge der Mercator School of Management der Universität Duisburg-Essen, Campus Duisburg ; 339