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Lindstrøm, Martin [Author] ; Pyka, Petra [Other]

Brand Sense : warum wir starke Marken fühlen, riechen, schmecken, hören und sehen können

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Frankfurt; New York: Campus-Verl., c 2011
Scheier, Christian [Author]; Held, Dirk [Author]

Was Marken erfolgreich macht : Neuropsychologie in der Markenführung - [Nachdr.]

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Freiburg; Berlin; München: Haufe, 2008
Scheier, Christian [Author]; Held, Dirk [Author]

Was Marken erfolgreich macht : Neuropsychologie in der Markenführung

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Freiburg; Berlin; München: Haufe, 2007
Springer, Christiane [Author]

Multisensuale Markenführung : eine verhaltenswissenschaftliche Analyse unter besonderer Berücksichtigung von Brand Lands in der Automobilwirtschaft - [1. Aufl.]

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Wiesbaden: Gabler, 2008

Published in: Gabler Edition Wissenschaft ; Innovatives Markenmanagement- Gabler Edition Wissenschaft
Schifferstein, Hendrik N. J. [Editor]; Hekkert, Paul [Editor]

Product experience - [1. ed.]

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Amsterdam; Heidelberg [u.a.]: Elsevier, 2008
Rempel, Jan Eric [Author]

Olfaktorische Reize in der Markenkommunikation : theoretische Grundlagen und empirische Erkenntnisse zum Einsatz von Düften - [1. Aufl.]

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Wiesbaden: Dt. Univ.-Verl., 2006

Published in: Gabler Edition Wissenschaft ; Marken- und Produktmanagement
Gabay, Jonathan [Author]

Brand psychology : consumer perceptions, corporate reputations

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London [u.a.]: Kogan Page, 2015
Steiner, Paul [Author]

Sensory Branding : Grundlagen multisensualer Markenführung - [1. Aufl.]

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Wiesbaden: Gabler, 2011

Published in: Gabler Research
Koch, Walter J. [Author]

Die outgesourcte Identität : Entwurf einer Strategie für die Symbolökonomie - [1. Aufl.]

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Wiesbaden: Gabler, 2011

Published in: Gabler Research
Koziol, Klaus [Author]

Die Markengesellschaft : wie Marketing Demokratie und Öffentlichkeit verändert

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Konstanz: UVK-Verl.-Ges., 2007

Published in: Soziologie
Malär, Lucia [Author]

Performance implications and implementation of brand personality : a dyadic perspective on managers' intentions and consumers' perceptions

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2008
Hilgert, Lara Katharina [Author]

The Effect of Perceived CEO Overconfidence on Consumers' Product and Brand Evaluations

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Planegg: Junior Management Science e. V., 2020
Krupka, Zoran [Author]

Exploring the influence of sensory marketing on brand perception

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https://sciendo.com/pdf/10.2478/ngoe-2023-0017

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2023

Published in: Naše gospodarstvo ; 69(2023), 3 vom: Sept., Seite 45-55
Krupka, Zoran [Author]

Exploring the influence of sensory marketing on brand perception

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Warsaw: Sciendo, 2023
Barros, Teresa [Author]; Rodrigues, Paula [Author]; Duarte, Nelson [Author]; Shao, Xue-Feng [Author]; Martins, F. V. [Author]; Barandas-Karl, H. [Author]; Yue, Xiao-Guang [Author]

The impact of brand relationships on corporate brand identity and reputation: An integrative model

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Basel: MDPI, 2020
Gupta, Kimaya [Author]

The Perception of Western Luxury Brands in the Indian Market (With Reference to the Consumers and Brands)

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https://ssrn.com/abstract=4370913

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[S.l.]: SSRN, 2023
Braciníková, Veronika [Author]; Matušínská, Kateřina [Author]

Clustering of millennials by brand perceptions in relation to demographic factors

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https://cebr.vse.cz/pdfs/cbr/2020/05/03.pdf

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2020

Published in: Central European business review ; 9(2020), 5, Seite 63-80
Kakalejcik, Lukas [Author]; Fedorko, Richard [Author]; Gavurova, Beata [Author]; Bacik, Radovan [Author]

Can negative word-of-mouth have any impact on brand sustainability?

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https://mmi.fem.sumdu.edu.ua/sites/default/files/488-2021-16.pdf

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2021

Published in: Marketing i menedžment innovacij ; (2021), 1, Seite 212-224
Campbell, Margaret C. [Author]; Price, Linda L. [Author]

Three themes for the future of brands in a changing consumer marketplace

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https://academic.oup.com/jcr/article-pdf/48/4/517/42004111/ucab060.pdf

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2021

Published in: Journal of consumer research ; 48(2021), 4 vom: Dez., Seite 517-526
Maier, Erik [Author]; Mafael, Alexander [Author]

Adbusting: How advertising altered by activists affects brands

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Hoboken, NJ: Wiley, 2024

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