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  1. Ghorbanzadeh, Davood [Author]; Rahehagh, Atena [Author]

    Emotional brand attachment and brand love : the emotional bridges in the process of transition from satisfaction to loyalty

    2021

    Published in: Rajagiri management journal ; 15(2021), 1, Seite 16-38

  2. Qaiser, Shehla [Author]; Bashir, Muhammad Adnan [Author]; Yasir, Muhammad [Author]; Fahim, Syed Muhammad [Author]

    The mediating role of customer engagement on brand involvement and emotional brand attachment

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    2021

    Published in: The Lahore journal of business ; 9(2020/2021), 2 vom: Okt./März, Seite 19-40

  3. Akbar, Muhammad Imad Ud Din [Author]; Ahmad, Bilal [Author]; Asif, Mirza Huzaifa [Author]; Siddiqui, Shahid Ali [Author]

    Linking emotional brand attachment and sales promotion to post-purchase cognitive dissonance : the mediating role of impulse buying behavior

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    2020

    Published in: Journal of Asian finance, economics and business ; 7(2020), 11, Seite 367-379

  4. Nyagadza, Brighton [Author]; Kadembo, Ernest M. [Author]; Makasi, Africa [Author]

    Exploring internal stakeholders' emotionalattachment & corporate brand perceptionsthrough corporate storytelling for branding

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    2020

    Published in: Cogent business & management ; 7(2020), 1, Artikel-ID 1816254, Seite 1-22

  5. Shahid, Shadma [Author]; Paul, Justin [Author]; Gilal, Faheem Gul [Author]; Ansari, Shiveen [Author]

    The role of sensory marketing and brand experience in building emotional attachment and brand loyalty in luxury retail stores

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    2022

    Published in: Psychology & marketing ; 39(2022), 7 vom: Juli, Seite 1398-1412