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  1. Al-Nsour, Iyad A. [Author]; Alnsour, Ibrahim R. [Author]; Alotoum, Firas J. [Author]

    Enhancing customers' satisfaction using loyalty rewards programs : evidence from Jordanian banks

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    2021

    Published in: Journal of Asian finance, economics and business ; 8(2021), 11, Seite 297-305

  2. Park, Eujin [Author]

    How desirable is the medium? : effect of point accumulation scheme on consumer loyalty toward reward program

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    2023

    Published in: Asia marketing journal ; 24(2023), 4 vom: Feb., Artikel-ID 7, Seite 190-205

  3. Paschmann, Jens Wilhelm [Author]; Völckner, Franziska [Author]; Bruno, Hernan [Author]; Heerde, Harald J. van [Author]; Klein, Kristina [Author]

    Driving Mobile App User Engagement through Gamification

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    [S.l.]: SSRN, 2022

    Published in: UNSW Business School Research Paper

  4. Shahid, Anam [Author]; Arshad, Sadia [Author]

    Gamification and consumer loyalty : the role of utilitarian and hedonic benefit

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    2021

    Published in: The Lahore journal of business ; 10(2021), 1 vom: Apr./Sept., Seite 29-56

  5. Nastasoiu, Alina [Author]; Bendle, Neil T. [Author]; Bagga, Charan K. [Author]; Vandenbosch, Mark B. [Author]; Navarro, Salvador [Author]

    Separating customer heterogeneity, points pressure and rewarded behavior to assess a retail loyalty program

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    2021

    Published in: Academy of Marketing Science: Journal of the Academy of Marketing Science ; 49(2021), 6 vom: Nov., Seite 1132-1150