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Littler, Dale [Editor]

Marketing strategy

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Oxford [u.a.]: Butterworth-Heinemann, 1995

Published in: Management readers
Wertime, Kent [Author]; Fenwick, Ian [Author]

DigiMarketing : the essential guide to new media & digital marketing

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Singapore [u.a.]: Wiley, 2008
Gerritsen, Dorothé [Author] ; Olderen, Ronald van [Other]

Events as a strategic marketing tool

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Wallingford, Oxfordshire, UK: CABI, 2014

Published in: CABI tourism texts
Belleflamme, Paul [Author]; Peitz, Martin [Author]

Industrial organization : markets and strategies - [2nd edition]

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Cambridge; New York, NY; Port Melbourne; New Delhi; Singapore: Cambridge University Press, [2015]
Maklan, Stan [Author]; Knox, Simon [Author]

Competing on value : bridging the gap between brand and customer value

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London [u.a.]: Financial Times Pitman Publ., 1998
Kramer, Friedhelm [Author]; Kramer, Markus [Author]

Modulare Unternehmensführung

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Berlin; Heidelberg [u.a.]: Springer, 1995-

Published in: Marktorientiertes F-&-E-Management
Aaker, David A. [Author]

Developing business strategies - [4. ed.]

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New York [u.a.]: Wiley, 1994
Palloks, Monika [Author]

Marketing-Controlling : Konzeption zur entscheidungsbezogenen Informationsversorgung des operativen und strategischen Marketing-Management

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Frankfurt am Main [u.a.]: Lang, 1991

Published in: Schriften zum Controlling ; 1100
Görgen, Walter [Author]

Strategische Wettbewerbsforschung

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Bergisch Gladbach [u.a.]: Eul, 1992
Joas, August [Author]

Konkurrenzforschung als Erfolgspotential im strategischen Marketing

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Augsburg: FGM-Verl., 1990

Published in: Schriftenreihe Schwerpunkt Marketing ; 29
Kunde, Jesper [Author] ; Braun, Almuth [Other]

Corporate religion : Bindung schaffen durch starke Marken - [1. Aufl.]

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Wiesbaden: Gabler, 2000
Ranchhod, Ashok [Author] ; Gurǎu, Cǎlin [Other]

Marketing strategies : a contemporary approach - [2. ed.]

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Harlow [u.a.]: Financial Times Prentice Hall, 2007
Abell, Derek F. [Author]

Managing with dual strategies : mastering the present, preempting the future

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New York, N.Y. [u.a.]: The Free Press, 1993
Heß, Gerhard [Author]

Marktsignale und Wettbewerbsstrategie : theoretische Fundierung und Fälle aus der Unternehmenspraxis

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Stuttgart: M & P, Verl. für Wiss. und Forschung, 1991

Published in: M & P Schriftenreihe für Wissenschaft und Forschung
Buzzell, Robert Dow [Author]; Gale, Bradley T. [Author]

The PIMS principles : linking strategy to performance

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New York, NY [u.a.]: The Free Press, 1987
Aaker, David A. [Author]

Strategic market management - [8. ed.]

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Hoboken, NJ: Wiley, 2008
Aaker, David A. [Author]; McLoughlin, Damien [Author]

Strategic market management - [European ed.]

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Chichester [u.a.]: Wiley, 2007
Joyner, Mark [Author]

Integration marketing : how small businesses become big businesses--and big businesses become empires

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Hoboken, NJ: Wiley, c 2009
Hougaard, Søren [Author]; Bjerre, Mogens [Author]

Strategic relationship marketing

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Berlin; Heidelberg [u.a.]: Springer [u.a.], 2003
Wahl, Jörg H. W. [Author]

Möglichkeiten und Grenzen des Einsatzes von Multimedia im Marketing

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Frankfurt am Main; Berlin; Bern; Wien [u.a.]: Lang, 1997

Published in: Europäische Hochschulschriften / 5 ; 2076

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