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Bayón, Tomás [Author]

Neuere Mikroökonomie und Marketing : eine wissenschaftstheoretisch geleitete Analyse

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Wiesbaden: Gabler, 1997

Published in: Neue betriebswirtschaftliche Forschung ; 218
Bayón, Tomás [Editor]; Bauer, Hans H. [Honoree]; Ahlbach, Horst [Other]

Vielfalt und Einheit in der Marketingwissenschaft : ein Spannungsverhältnis ; Hans H. Bauer zum 60. Geburtstag - [1. Aufl.]

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Wiesbaden: Gabler, 2007
Cénophat, Sadrac [Author] ; Eisend, Martin [Degree supervisor]; Bayón, Tomás [Degree supervisor]

Customer Relationship Vulnerability: A New Concept in Relationship Marketing

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Frankfurt (Oder): Europa-Universität Viadrina Frankfurt, 2018
Kämmerer, Maren [Author] ; Eisend, Martin [Degree supervisor]; Bayón, Tomas [Degree supervisor]

Demographic Diversity in Sales Teams, Team Performance and the Moderating Role of Service Climate

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Frankfurt (Oder): Europa-Universität Viadrina Frankfurt, 2015
Hermann, Erik [Author] ; Eisend, Martin [Other]; Bayón, Tomas [Other]

The Cultivation Effect of Social Network Site Use on Consumers' Brand Attitudes, Ethnic Diversity Perceptions and Attitudes

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Frankfurt (Oder): Europa-Universität Viadrina Frankfurt, 2016
Reschke, Monika [Author] ; Koch, Jochen [Degree supervisor]; Bayón, Tomás [Degree supervisor]; Koch, Jochen [Other]; Bayón, Tomás [Other]

Entrepreneurial Founder Teams: An Empirical Investigation of the Cofounder Relationship in the Course of Venture Creation and Growth

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Frankfurt (Oder): Europa-Universität Viadrina Frankfurt, 2019
Wangenheim, Florian; Bayón, Tomás

Satisfaction, loyalty and word of mouth within the customer base of a utility provider: differences between stayers, switchers and referral switchers

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Wiley, 2004

Published in: Journal of Consumer Behaviour
Wangenheim, Florian v.; Bayón, Tomás

Behavioral Consequences of Overbooking Service Capacity

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SAGE Publications, 2007

Published in: Journal of Marketing
Wangenheim, Florian v; Bayón, Tomás

Behavioral Consequences of Overbooking Service Capacity

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SAGE Publications, 2007

Published in: Journal of Marketing
v. Wangenheim, Florian; Bayón, Tomás

The chain from customer satisfaction via word-of-mouth referrals to new customer acquisition

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Springer Science and Business Media LLC, 2007

Published in: Journal of the Academy of Marketing Science
Bayón, Tomás; Wangenheim, Florian von

Ein zweidimensionales Kundenbindungsmodell mit direkten und moderierenden Einflussvariablen

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Verlag C.H.Beck oHG, 2005

Published in: Marketing ZFP
v. Wangenheim, Florian; Bayón, Tomás

The effect of word of mouth on services switching : Measurement and moderating variables : Measurement and moderating variables

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Emerald, 2004

Published in: European Journal of Marketing
Hermann, Erik; Eisend, Martin; Bayón, Tomás

Facebook and the cultivation of ethnic diversity perceptions and attitudes

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Emerald, 2020

Published in: Internet Research
Ivanov, Lachezar; Eisend, Martin; Bayon, Tomas

Gendering conversational humor in advertising: an evolutionary explanation of the effects of spontaneous versus canned humor

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Informa UK Limited, 2019

Published in: International Journal of Advertising
Frey, Regina-Viola; Bayón, Tomás; Totzek, Dirk

How Customer Satisfaction Affects Employee Satisfaction and Retention in a Professional Services Context

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SAGE Publications, 2013

Published in: Journal of Service Research
v. Wangenheim, Florian; Bayón, Tomás; Herrmann, Andreas

Die Abgabe von Kundenempfehlungen — Determinanten und ökonometrische Modellierung

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Springer Science and Business Media LLC, 2006

Published in: Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung
Wangenheim, Florian v.; Bayón, Tomás; Weber, Lars

Der Einfluss von persönlicher Kommunikation auf Kundenzufriedenheit, Kundenbindung und Weiterempfehlungsverhalten

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Verlag C.H.Beck oHG, 2002

Published in: Marketing ZFP
Cenophat, Sadrac; Eisend, Martin; Bayón, Tomás; Haas, Alexander

The Role of Customer Relationship Vulnerability in Service Recovery

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SAGE Publications, 2024

Published in: Journal of Service Research
de la Puerta, María Luisa; Trinidad, Antonio G.; Rodríguez, María del Carmen; Bogetz, Jori; Sánchez Crespo, Mariano; Mustelin, Tomas; Alonso, Andrés; Bayón, Yolanda

Characterization of New Substrates Targeted By Yersinia Tyrosine Phosphatase YopH

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Public Library of Science (PLoS), 2009

Published in: PLoS ONE
Pérez-Rivas, Francisco Javier; Jiménez-González, Jennifer; Bayón Cabeza, Marianela; Belmonte Cortés, Susana; de Diego Díaz-Plaza, Marta; Domínguez-Bidagor, Julia; García-García, David; Gómez Puente, Juana; Gómez-Gascón, Tomás

Design and Content Validation using Expert Opinions of an Instrument Assessing the Lifestyle of Adults: The ‘PONTE A 100’ Questionnaire

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MDPI AG, 2023

Published in: Healthcare

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