Skip to contents Gómez-Suárez, Mónica [Author] Examining customer-brand relationships : a critical approach to empirical models on brand attachment, love, and engagement Articles View online Schließen > Access Full access (via DOI) https://www.mdpi.com/2076-3387/9/1/10/pdf Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. 2019 Published in: Administrative Sciences ; 9(2019), 1/10 vom: März, Seite 1-16 Gómez-Suárez, Mónica [Author] Examining customer-brand relationships: A critical approach to empirical models on brand attachment, love, and engagement Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Basel: MDPI, 2019 Gómez-Suárez, Mónica [Editor]; Martínez Ruiz, María Pilar [Editor] Handbook of research on strategic retailing of private label products in a recovering economy Books View online Schließen > Access http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-0220-3 Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Hershey, PA, USA: IGI Global, Business Science Reference, [2016] Published in: Advances in marketing, customer relationship management , and e-services (AMCRMES) book series Gómez-Suárez, Mónica [Author]; Quinones, Myriam [Author]; Yagüe Guillén, María Jésus [Author] Targeting smart shoppers : a cross-country model Articles View online Schließen > Access Full access (via DOI) https://journals.vgtu.lt/index.php/JBEM/article/download/11851/9654 Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. 2020 Published in: Journal of business economics and management ; 21(2020), 3, Seite 679-705 Monica Gomez-Suarez [Author]; Maria Pilar Martinez-Ruiz [Author]; Ana Isabel Jimenez-Zarco [Author]; Alicia Izquierdo-Yusta [Author] From Consumer Experience to Affective Loyalty: Challenges and Prospects in the Psychology of Consumer Behavior 3.0 Books View online Schließen > Access https://directory.doabooks.org/handle/20.500.12854/48099 Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. [Erscheinungsort nicht ermittelbar]: Frontiers Media SA, 2018 Published in: Frontiers Research Topics Gómez-Suárez, Mónica Examining Customer–Brand Relationships: A Critical Approach to Empirical Models on Brand Attachment, Love, and Engagement Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. MDPI AG, 2019 Published in: Administrative Sciences Gómez Suárez, Mónica Espacio ocupado en el lineal por las marcas de distribuidor: estimación mediante redes neuronales vs regresión multiple Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Elsevier BV, 2009 Published in: Cuadernos de Economía y Dirección de la Empresa Gómez Suárez, Mónica Shelf space assigned to store and national brands : A neural networks analysis : A neural networks analysis Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Emerald, 2005 Published in: International Journal of Retail & Distribution Management Gómez Suárez, Mónica Teoría de los recursos y estrategia de marketing. Aplicación al sector bancario español Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Asociacion para el Desarrollo de la Ingenieria de Organizacion, 1999 Published in: Dirección y Organización Gomez-Suarez, Monica; Veloso, Mónica Enhancing social media engagement by the hospitality industry: The power of customer experience dimensions Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. SAGE Publications, 2024 Published in: Journal of Vacation Marketing Veloso, Mónica; Gomez-Suarez, Monica Customer experience in the hotel industry: a systematic literature review and research agenda Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Emerald, 2023 Published in: International Journal of Contemporary Hospitality Management Veloso, Mónica; Gomez-Suarez, Monica The influential role of hotel-generated content on social media Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Emerald, 2023 Published in: Journal of Hospitality and Tourism Technology Gómez-Suárez, Mónica; Veloso, Mónica Brand experience and brand attachment as drivers of WOM in hospitality Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Emerald, 2020 Published in: Spanish Journal of Marketing - ESIC Kossmann, Elena; Gómez-Suárez, Mónica Decision-making processes for purchases of ethical products: gaps between academic research and needs of marketing practitioners Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Springer Science and Business Media LLC, 2018 Published in: International Review on Public and Nonprofit Marketing Kossmann, Elena; Gomez-Suarez, Monica Words-Deeds Gap for the Purchase of Fairtrade Products: A Systematic Literature Review Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Frontiers Media SA, 2019 Published in: Frontiers in Psychology Veloso, Mónica; Ieva, Marco; Gómez-Suárez, Mónica Social media content strategy in hospitality: the impact of experiential posts and response congruence on engagement, hotel image, and booking intention Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Informa UK Limited, 2024 Published in: Journal of Hospitality Marketing & Management Kossmann, Elena; Veloso, Mónica; Gómez-Suárez, Mónica Fairtrade coffee consumption in Spain: Employing dual attitudes and construal level theory to draw insights on the ethical purchasing gap Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Pluto Journals, 2021 Published in: Journal of Fair Trade Madeira, Clara; Rodrigues, Paula; Gomez-Suarez, Monica A Bibliometric and Content Analysis of Sustainability and Smart Tourism Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. MDPI AG, 2023 Published in: Urban Science Perdigones, Ana Belén; Gómez-Suárez, Mónica Role of Higher Education to Adjust the Impulse Eating-Buying Behavior. A Systematic Literature Review and Bibliometric Analysis Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Universitat Politecnica de Valencia, 2023 Published in: Multidisciplinary Journal for Education, Social and Technological Sciences Gómez-Suárez, Mónica; Yagüe, María Jesús Making Sense from Experience: How a Sustainable Multi-Sensory Event Spurs Word-of-Mouth Recommendation of a Destination Brand Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. MDPI AG, 2021 Published in: Sustainability
Gómez-Suárez, Mónica [Author] Examining customer-brand relationships : a critical approach to empirical models on brand attachment, love, and engagement Articles View online Schließen > Access Full access (via DOI) https://www.mdpi.com/2076-3387/9/1/10/pdf Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. 2019 Published in: Administrative Sciences ; 9(2019), 1/10 vom: März, Seite 1-16
Gómez-Suárez, Mónica [Author] Examining customer-brand relationships: A critical approach to empirical models on brand attachment, love, and engagement Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Basel: MDPI, 2019
Gómez-Suárez, Mónica [Editor]; Martínez Ruiz, María Pilar [Editor] Handbook of research on strategic retailing of private label products in a recovering economy Books View online Schließen > Access http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-0220-3 Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Hershey, PA, USA: IGI Global, Business Science Reference, [2016] Published in: Advances in marketing, customer relationship management , and e-services (AMCRMES) book series
> Access http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-0220-3 Show more show less
Gómez-Suárez, Mónica [Author]; Quinones, Myriam [Author]; Yagüe Guillén, María Jésus [Author] Targeting smart shoppers : a cross-country model Articles View online Schließen > Access Full access (via DOI) https://journals.vgtu.lt/index.php/JBEM/article/download/11851/9654 Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. 2020 Published in: Journal of business economics and management ; 21(2020), 3, Seite 679-705
> Access Full access (via DOI) https://journals.vgtu.lt/index.php/JBEM/article/download/11851/9654 Show more show less
Monica Gomez-Suarez [Author]; Maria Pilar Martinez-Ruiz [Author]; Ana Isabel Jimenez-Zarco [Author]; Alicia Izquierdo-Yusta [Author] From Consumer Experience to Affective Loyalty: Challenges and Prospects in the Psychology of Consumer Behavior 3.0 Books View online Schließen > Access https://directory.doabooks.org/handle/20.500.12854/48099 Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. [Erscheinungsort nicht ermittelbar]: Frontiers Media SA, 2018 Published in: Frontiers Research Topics
Gómez-Suárez, Mónica Examining Customer–Brand Relationships: A Critical Approach to Empirical Models on Brand Attachment, Love, and Engagement Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. MDPI AG, 2019 Published in: Administrative Sciences
Gómez Suárez, Mónica Espacio ocupado en el lineal por las marcas de distribuidor: estimación mediante redes neuronales vs regresión multiple Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Elsevier BV, 2009 Published in: Cuadernos de Economía y Dirección de la Empresa
Gómez Suárez, Mónica Shelf space assigned to store and national brands : A neural networks analysis : A neural networks analysis Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Emerald, 2005 Published in: International Journal of Retail & Distribution Management
Gómez Suárez, Mónica Teoría de los recursos y estrategia de marketing. Aplicación al sector bancario español Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Asociacion para el Desarrollo de la Ingenieria de Organizacion, 1999 Published in: Dirección y Organización
Gomez-Suarez, Monica; Veloso, Mónica Enhancing social media engagement by the hospitality industry: The power of customer experience dimensions Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. SAGE Publications, 2024 Published in: Journal of Vacation Marketing
Veloso, Mónica; Gomez-Suarez, Monica Customer experience in the hotel industry: a systematic literature review and research agenda Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Emerald, 2023 Published in: International Journal of Contemporary Hospitality Management
Veloso, Mónica; Gomez-Suarez, Monica The influential role of hotel-generated content on social media Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Emerald, 2023 Published in: Journal of Hospitality and Tourism Technology
Gómez-Suárez, Mónica; Veloso, Mónica Brand experience and brand attachment as drivers of WOM in hospitality Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Emerald, 2020 Published in: Spanish Journal of Marketing - ESIC
Kossmann, Elena; Gómez-Suárez, Mónica Decision-making processes for purchases of ethical products: gaps between academic research and needs of marketing practitioners Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Springer Science and Business Media LLC, 2018 Published in: International Review on Public and Nonprofit Marketing
Kossmann, Elena; Gomez-Suarez, Monica Words-Deeds Gap for the Purchase of Fairtrade Products: A Systematic Literature Review Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Frontiers Media SA, 2019 Published in: Frontiers in Psychology
Veloso, Mónica; Ieva, Marco; Gómez-Suárez, Mónica Social media content strategy in hospitality: the impact of experiential posts and response congruence on engagement, hotel image, and booking intention Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Informa UK Limited, 2024 Published in: Journal of Hospitality Marketing & Management
Kossmann, Elena; Veloso, Mónica; Gómez-Suárez, Mónica Fairtrade coffee consumption in Spain: Employing dual attitudes and construal level theory to draw insights on the ethical purchasing gap Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Pluto Journals, 2021 Published in: Journal of Fair Trade
Madeira, Clara; Rodrigues, Paula; Gomez-Suarez, Monica A Bibliometric and Content Analysis of Sustainability and Smart Tourism Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. MDPI AG, 2023 Published in: Urban Science
Perdigones, Ana Belén; Gómez-Suárez, Mónica Role of Higher Education to Adjust the Impulse Eating-Buying Behavior. A Systematic Literature Review and Bibliometric Analysis Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Universitat Politecnica de Valencia, 2023 Published in: Multidisciplinary Journal for Education, Social and Technological Sciences
Gómez-Suárez, Mónica; Yagüe, María Jesús Making Sense from Experience: How a Sustainable Multi-Sensory Event Spurs Word-of-Mouth Recommendation of a Destination Brand Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. MDPI AG, 2021 Published in: Sustainability
> Media type Skip to next facet Articles (34) Wert ausschließen Books (2) Wert ausschließen Show more show less
> Rights information Skip to next facet Attribution (CC BY) (2) Wert ausschließen Show more show less
> Access State Skip to next facet Open Access (25) Wert ausschließen Restricted Access (1) Wert ausschließen Without Specification (10) Wert ausschließen Show more show less
> Language Skip to next facet English (25) Wert ausschließen Not determined (10) Wert ausschließen Spanish (2) Wert ausschließen Show more show less
> Subject Skip to next facet Economics (9) Wert ausschließen Medicine (3) Wert ausschließen Technology (2) Wert ausschließen General (1) Wert ausschließen Chemistry and pharmacology (1) Wert ausschließen Geography (1) Wert ausschließen Military science (1) Wert ausschließen Psychology (1) Wert ausschließen Jurisprudence (1) Wert ausschließen Show more show less
> Creator Skip to next facet Gómez-Suárez, Mónica (19) Wert ausschließen Veloso, Mónica (7) Wert ausschließen Gomez-Suarez, Monica (6) Wert ausschließen Quinones, Myriam (6) Wert ausschließen Gómez Suárez, Mónica (5) Wert ausschließen Kossmann, Elena (3) Wert ausschließen Yagüe, María Jesús (3) Wert ausschließen Díaz-Martín, Ana M. (2) Wert ausschließen Izquierdo-Yusta, Alicia (2) Wert ausschließen Martínez-Ruiz, María Pilar (2) Wert ausschließen Rodrigues, Paula (2) Wert ausschließen Abad-Esteban, Ana María (1) Wert ausschließen Abad-Royo, Mercedes (1) Wert ausschließen Abadía-Taira, María Begoña (1) Wert ausschließen Aguilar-Heredia, Yolanda (1) Wert ausschließen Alcantarilla-Reyes, Elisa María (1) Wert ausschließen Alcaraz-Borrajo, Marta (1) Wert ausschließen Alcober-Pérez, Carlos (1) Wert ausschließen Alicia Izquierdo-Yusta (1) Wert ausschließen Almagro-Martín-Lomeña, María Victoria (1) Wert ausschließen Alonso-Valbuena, Ainara (1) Wert ausschließen Ana Isabel Jimenez-Zarco (1) Wert ausschließen Ara-Bardají, Paula (1) Wert ausschließen Ares-Blanco, Sara (1) Wert ausschließen Ariza-Cardiel, Ma Gloria (1) Wert ausschließen Arizon-Deza, Pilar (1) Wert ausschließen Aza-Pascual-Salcedo, Jose Ignacio (1) Wert ausschließen Aza-Pascual-Salcedo, Mercedes (1) Wert ausschließen Azcoaga-Lorenzo, Amaya (1) Wert ausschließen Bandrés-Liso, Ana Cristina (1) Wert ausschließen Barceló-Garach, Elena (1) Wert ausschließen Barrera-Linares, Fernando (1) Wert ausschließen Barrio-Higelmo, Esther (1) Wert ausschließen Bedoya-Frutos, María Jesus (1) Wert ausschließen Bliek-Bueno, Kevin (1) Wert ausschließen Borges, Ana Pinto (1) Wert ausschließen Brochado, Ana (1) Wert ausschließen Bujalance-Zafra, Mª. Josefa (1) Wert ausschließen Buñuel-Granados, José Miguel (1) Wert ausschließen Camats-Franco, Carmen (1) Wert ausschließen Cano-del-Pozo, Mabel (1) Wert ausschließen Carbonero-Martín, Ana Isabel (1) Wert ausschließen Carmona-Pírez, Jonás (1) Wert ausschließen Carretero-Ramos, Raquel (1) Wert ausschließen Carrillo-Soria, Sandro Daniel (1) Wert ausschließen Castillo-Jiménez, Marcos (1) Wert ausschließen Castillo-Romero, Virginia (1) Wert ausschließen Charte-Alegre, Ma Elena (1) Wert ausschließen Cinta-Bella, Beatriz (1) Wert ausschließen Clemente-Jiménez, María Lourdes (1) Wert ausschließen Clerencia-Sierra, Mercedes (1) Wert ausschließen Cortés-Durán, Petra María (1) Wert ausschließen Cortés-Pellicer, José Manuel (1) Wert ausschließen Cotillas-Rodero, Alberto (1) Wert ausschließen Cruz-Roche, Ignacio (1) Wert ausschließen Cáceres-Cortés, María Cristina (1) Wert ausschließen Cámara-Sola, Estefanía (1) Wert ausschließen Del-Olmo-Ribagorda, Marta Inmaculada (1) Wert ausschließen Delgado-Marroquín, Ma Teresa (1) Wert ausschließen Domínguez-Santaella, Miguel (1) Wert ausschließen Drak-Hernández, Yasmin (1) Wert ausschließen Díez-Manglano, Jesús (1) Wert ausschließen Escobar-Gallegos, María Del Mar (1) Wert ausschließen Escobar-Pérez, Amparo (1) Wert ausschließen Esteban-Gimeno, Ana Belén (1) Wert ausschließen Estrada-Leon, Adnaloy Helena (1) Wert ausschließen Ewa-Barnas, Tamara (1) Wert ausschließen Fernández-Fernández, Yolanda (1) Wert ausschließen Fernández-Girón, Mercedes (1) Wert ausschließen Fernández-Sánchez, Julio Cesar (1) Wert ausschließen Fernández-Vargas, Ana María (1) Wert ausschließen Ferrer-Zapata, Isabel (1) Wert ausschließen Fidalgo-Baz, María Jesus (1) Wert ausschließen Fons-Cañizares, Sergio (1) Wert ausschließen Fuster-Tozer, Mónica (1) Wert ausschließen Gallego-Castillo, Eva Noelia (1) Wert ausschließen Garcia-Garcia-Alcañiz, María Del Prado (1) Wert ausschließen Garcia-Rodriguez, Francisca (1) Wert ausschließen Garcés-Ranz, José Damián (1) Wert ausschließen García-Agua-Soler, Nuria (1) Wert ausschließen García-Arpa, Nuria (1) Wert ausschließen García-Carrera, Alejandro (1) Wert ausschließen García-De-Blas, Francisca (1) Wert ausschließen García-Galeano, María Celeste (1) Wert ausschließen García-Gutiérrez-Muñoz, Carmen (1) Wert ausschließen García-Lozano, María José (1) Wert ausschließen García-Ocaña, Raquel (1) Wert ausschließen García-Ruiz, Teresa (1) Wert ausschließen García-Álvarez, Juan Carlos (1) Wert ausschließen Ghidinelli, Massimo (1) Wert ausschließen Gil-Conesa, Mario (1) Wert ausschließen Gimeno-Feliu, Luis A. (1) Wert ausschließen Gimeno-Miguel, Antonio (1) Wert ausschließen Giménez-Baratech, Ana Carmen (1) Wert ausschließen Ginel-Mendoza, Leovigildo (1) Wert ausschließen Gomez-Suarez, Esther (1) Wert ausschließen Gonzalez, Mónica Alonso (1) Wert ausschließen González-García, Carlos Fernando (1) Wert ausschließen González-García, Vera (1) Wert ausschließen González-Hevilla, Alba (1) Wert ausschließen Show more show less
> Collection Skip to next facet Emerald (CrossRef) (7) Wert ausschließen Frontiers Media SA (CrossRef) (4) Wert ausschließen MDPI AG (CrossRef) (4) Wert ausschließen Verbunddaten SWB (4) Wert ausschließen Lizenzfreie Online-Ressourcen (3) Wert ausschließen Springer Science and Business Media LLC (CrossRef) (3) Wert ausschließen Asociacion para el Desarrollo de la Ingenieria de Organizacion (CrossRef) (2) Wert ausschließen Wiley (CrossRef) (2) Wert ausschließen BASE - Bielefeld Academic Search Engine (1) Wert ausschließen DOAJ Directory of Open Access Journals (1) Wert ausschließen EconStor (German National Library of Economics, ZBW) (1) Wert ausschließen Elsevier BV (CrossRef) (1) Wert ausschließen Enpresa Institutua - Instituto de Economia Aplicada a la Empresa (CrossRef) (1) Wert ausschließen Informa UK Limited (CrossRef) (1) Wert ausschließen Pluto Journals (CrossRef) (1) Wert ausschließen SAGE Publications (CrossRef) (1) Wert ausschließen Universidad de Costa Rica (CrossRef) (1) Wert ausschließen Universitat Politecnica de Valencia (CrossRef) (1) Wert ausschließen Vilnius Gediminas Technical University (CrossRef) (1) Wert ausschließen Show more show less