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Buchholz, Meike [Author] ; Souren, Rainer [Other]; Gelbrich, Katja [Other]

Theorie der Variantenvielfalt : ein produktions- und absatzwirtschaftliches Erklärungsmodell

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Wiesbanden: Springer Gabler, 2012

Published in: Springer Gabler Research
Roschk, Holger [Author] ; Gelbrich, Katja [Other]; Bach, Norbert [Other]

Gerechtigkeit bei der Beschwerdebehandlung : der moderierende Einfluss von Kunden- und Situationsmerkmalen - [1. Aufl.]

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Wiesbaden: Gabler, 2011

Published in: Gabler Research
Gelbrich, Katja [Editor]; Souren, Rainer [Other]

Kundenintegration und Kundenbindung : wie Unternehmen von ihren Kunden profitieren - [1. Aufl.]

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Wiesbaden: Gabler, 2009

Published in: Gabler Edition Wissenschaft
Müller, Stefan [Author]; Gelbrich, Katja [Author] ; Verlag Franz Vahlen

Interkulturelles Konsumentenverhalten

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München: Verlag Franz Vahlen, [2021]

Published in: Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
Müller, Stefan [Author]; Gelbrich, Katja [Author]

Interkulturelle Kommunikation

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München: Verlag Franz Vahlen, [2014]

Published in: Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
Müller, Stefan [Author]; Gelbrich, Katja [Author]

Interkulturelles Marketing - [2., vollständig überarbeitete Auflage]

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München: Verlag Franz Vahlen, [2015]

Published in: Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
Gelbrich, Katja [Author]; Müller, Stefan [Author]

Handbuch internationales Management

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München: Oldenbourg, 2011
Müller, Stefan [Author]; Gelbrich, Katja [Author]

Interkulturelles Marketing

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München: Verlag Franz Vahlen, 2004

Published in: Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
Müller, Stefan [Author]; Gelbrich, Katja [Author]

Faktoren des Erfolgs auf dem indischen Markt : eine empirische Analyse des Markteintritts deutscher Unternehmen der Elektrotechnik- und Elektronikindustrie

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Dresden: Techn. Univ., Fak. Wirtschaftswiss., 1999

Published in: Dresdner Beiträge zur Betriebswirtschaftslehre ; 1999,25
Müller, Stefan [Author]; Gelbrich, Katja [Author]

Interkulturelle Kompetenz und Erfolg im Auslandsgeschäft : Status quo der Forschung

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Dresden: Techn. Univ., Fak. Wirtschaftswiss., 1999

Published in: Dresdner Beiträge zur Betriebswirtschaftslehre ; 1999,21
Gelbrich, Katja [Author]; Wünschmann, Stefan [Author]; Müller, Stefan [Author]

Erfolgsfaktoren des Marketing

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München: Verlag Franz Vahlen, [2008]

Published in: Vahlens Kurzlehrbücher
Müller, Stefan [Author] ; Gelbrich, Katja [Other]

Interkulturelle Kommunikation - [Online-Ausg.]

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München: Vahlen, 2014

Published in: Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften- EBL-Schweitzer
Gelbrich, Katja [Author] ; Wünschmann, Stefan [Other]; Müller, Stefan [Other]

Erfolgsfaktoren des Marketing - [1st ed.]

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2014

Published in: Vahlens Kurzlehrbücher
Gelbrich, Katja [Author]

Beyond Just Being Dissatisfied : How Angry and Helpless Customers React to Failures When Using Self-Service Technologies

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[S.l.]: SSRN, 2009
Fleischer, Hannes [Author] ; Hogreve, Jens [Degree supervisor]; Gelbrich, Katja [Degree supervisor]

Customer experience in B2C and B2B interactions : a holistic and multidimensional perception [cumulative dissertation]

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Eichstätt-Ingolstadt: Katholische Universität Eichstätt-Ingolstadt, 2020
Hagel, Julia Sarah [Author] ; Gelbrich, Katja [Degree supervisor]; Pechlaner, Harald [Degree supervisor]

Digital assistants in E-Services : Kurzzusammenfassung in deutscher Sprache zur kumulativen Dissertation

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Eichstätt-Ingolstadt: Katholische Universität Eichstätt-Ingolstadt, 2021
Voigt, Sarah [Author] ; Gelbrich, Katja [Degree supervisor]; Habisch, André [Degree supervisor]

Strategies for effective crisis management: A service-oriented perspective : Summary and abstracts of the cumulative dissertation

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Eichstätt-Ingolstadt: Katholische Universität Eichstätt-Ingolstadt, 2021
Hörner, Kathrin Brigitte [Author] ; Hogreve, Jens [Degree supervisor]; Gelbrich, Katja [Degree supervisor]

Causality in Social Media Recovery [cumulative dissertation]

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Eichstätt-Ingolstadt: Katholische Universität Eichstätt-Ingolstadt, 2018
Mandl, Leonhard [Author] ; Hogreve, Jens [Degree supervisor]; Gelbrich, Katja [Degree supervisor]

New perspectives on customer experience in service recovery [cumulative dissertation]

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Eichstätt-Ingolstadt: Katholische Universität Eichstätt-Ingolstadt, 2017
Zhu, Bing [Author] ; Habisch, André [Degree supervisor]; Gelbrich, Katja [Degree supervisor]

Sustainability and innovation : the role of cultural values in sustainable innovation [cumulative dissertation]

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Eichstätt-Ingolstadt: Katholische Universität Eichstätt-Ingolstadt, 2018

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