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Hermanns, Arnold [Editor]

Handbuch Markenkommunikation : Grundlagen, Konzepte, Fallbeispiele

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München: Vahlen, 2008
Hermanns, Arnold [Editor]

Management-Handbuch Electronic Commerce : Grundlagen, Strategien, Praxisbeispiele

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München: Vahlen, 1999
Hermanns, Arnold [Editor]

Management-Handbuch Sport-Marketing

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München: Vahlen, 2001
Hermanns, Arnold [Editor]

Neue Kommunikationstechniken : Grundlagen und betriebswirtschaftliche Perspektiven

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München: Vahlen, 1986
Hermanns, Arnold [Editor]

Sport- und Kultursponsoring

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München: Vahlen, 1989
Hermanns, Arnold [Editor]

Handbuch Mode-Marketing : Grundlagen, Analysen, Strategien, Instrumente; Ansätze für Praxis und Wissenschaft

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Frankfurt am Main: Dt. Fachverl., 19XX-

Published in: Reihe Textilmarketing
Hermanns, Arnold [Author] ; Wißmeier, Urban Kilian [Other]; Krebs, Jost [Other]

Internet und Mode-Marketing : Grundlagen, Gestaltungsmöglichkeiten, Umsetzung - [1. Aufl.]

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Frankfurt am Main: Dt. Fachverl., 1997

Published in: Edition neue Medien ; 2
Hermanns, Arnold [Author]

Sponsoring : Grundlagen, Wirkungen, Management, Perspektiven - [2., völlig überarb. und erw. Aufl.]

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München: Vahlen, 1997
Hermanns, Arnold [Author] ; Suckrow, Carsten [Other]

Wissenschafts-Sponsoring : Grundlagen, Verbreitung, Akzeptanz, Perspektiven und Management aus Sicht der Hochschulen und der Unternehmen

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Berlin; Heidelberg; Stuttgart [u.a.]: Raabe, 1995

Published in: DUZ-Edition- Nachschlagen - Finden
Hermanns, Arnold [Editor]; Riedmüller, Florian [Other]

Sponsoring und Events im Sport : von der Instrumentalbetrachtung zur Kommunikationsplattform

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München: Vahlen, 2003
Hermanns, Arnold [Editor]; Sauter, Michael [Other]

Management-Handbuch Electronic Commerce : Grundlagen, Strategien, Praxisbeispiele - [2., völlig überarb. und erw. Aufl.]

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München: Vahlen, 2001
Hermanns, Arnold [Editor]; Flegel, Volker [Other]

Handbuch des Electronic Marketing : Funktionen und Anwendungen der Informations- und Kommunikationstechnik im Marketing

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München: Beck, 1992
Berndt, Ralph [Editor]; Hermanns, Arnold [Other]

Handbuch Marketing-Kommunikation : Strategien, Instrumente, Perspektiven; Werbung, Sales Promotions, Public Relations, Corporate Identity, Sponsoring, Product Placement, Messen, Persönlicher Verkauf

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Wiesbaden: Gabler, 1993
Hermanns, Arnold [Editor]; Schmitt, Wolfgang [Editor]

Handbuch Mode-Marketing : Grundlagen - Strategien - Instrumente; Ansätze für Praxis und Wissenschaft

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Frankfurt am Main: Dt. Fachverl., 1991
Bagusat, Ariane [Author]; Hermanns, Arnold [Author]

E-Marketing-Management : Grundlagen und Prozesse für Business-to-Consumer-Märkte

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München: Vahlen, 2008
Hermanns, Arnold [Author]; Marwitz, Christian [Author]

Sponsoring : Grundlagen, Wirkungen, Management, Markenführung - [3., vollst. überarb. Aufl.]

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München: Vahlen, 2008
Hermanns, Arnold [Author]; Glogger, Anton [Author]

Management des Hochschulsponsoring : Orientierungshilfen für die Gestaltung und Umsetzung von Sponsoringkonzepten an Hochschulen

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Neuwied; Kriftel; Berlin: Luchterhand, 1998

Published in: Hochschulwesen ; Wissenschaft und Praxis
Hermanns, Arnold [Author]; Prieß, Stefan [Author]

Computer aided selling (CAS) : Computereinsatz im Aussendienst von Unternehmen

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München: Vahlen, 1987
Hermanns, Arnold [Editor]; Wißmeier, Urban K. [Other]

Internationales Marketing-Management : Grundlagen, Strategien, Instrumente, Kontrolle und Organisation

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München: Vahlen, 1995
Hermanns, Arnold [Editor]; Meyer, Paul W. [Honoree]; Meyer, Anton [Other]

Zukunftsorientiertes Marketing für Theorie und Praxis : Festschrift zum sechzigsten Geburtstag von Paul W. Meyer

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Berlin: Duncker & Humblot, 1984

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