Skip to contents Irani-Kermani, Roozbeh [Author]; Jaenicke, Edward C. [Author]; Mirshani, Ardalan [Author] Accommodating heterogeneity in brand loyalty estimation : application to the U.S. beer retail market Articles View online Schließen > Access ... to article via DOI (freely accessible) ... to article via Springer (PDF document ; freely accessible) Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. 2023 Published in: Journal of marketing analytics ; 11(2023), 4 vom: Dez., Seite 820-835 Irani-Kermani, Roozbeh; Jaenicke, Edward C.; Mirshani, Ardalan Accommodating heterogeneity in brand loyalty estimation: application to the U.S. beer retail market Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Springer Science and Business Media LLC, 2023 Published in: Journal of Marketing Analytics, 11 (2023) 4, Seite 820-835
Irani-Kermani, Roozbeh [Author]; Jaenicke, Edward C. [Author]; Mirshani, Ardalan [Author] Accommodating heterogeneity in brand loyalty estimation : application to the U.S. beer retail market Articles View online Schließen > Access ... to article via DOI (freely accessible) ... to article via Springer (PDF document ; freely accessible) Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. 2023 Published in: Journal of marketing analytics ; 11(2023), 4 vom: Dez., Seite 820-835
> Access ... to article via DOI (freely accessible) ... to article via Springer (PDF document ; freely accessible)
Irani-Kermani, Roozbeh; Jaenicke, Edward C.; Mirshani, Ardalan Accommodating heterogeneity in brand loyalty estimation: application to the U.S. beer retail market Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Springer Science and Business Media LLC, 2023 Published in: Journal of Marketing Analytics, 11 (2023) 4, Seite 820-835
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