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Media type: Electronic Journal
Title: Journal of marketing analytics : JMA
imprint: Houndmills: Palgrave Macmillan, 2013-
Publication information: 1.2013 -
Language: English
ISSN: 2050-3326
Identifier:

Keywords: Marketing ; Marketingtheorie ; Zeitschrift
Origination:
Footnote:
In SLUB collection
1.2013 -
8.2020,1 -

> Issues

Sarstedt, Marko [Author]; Liu, Yide [Author]
12(2024), 1 vom: März, Seite 1-5: Advanced marketing analytics using partial least squares structural equation modeling (PLS-SEM) Marko Sarstedt, Yide Liu
Houndmills: Palgrave Macmillan, 2013-

Damberg, Svenja [Author]; Liu, Yide [Author]; Ringle, Christian M. [Author]
12(2024), 1 vom: März, Seite 6-24: Does culture matter? corporate reputation and sustainable satisfaction in the Chinese and German banking sector Svenja Damberg, Yide Liu, Christian M. Ringle
Houndmills: Palgrave Macmillan, 2013-

Sarstedt, Marko [Author]; Moisescu, Ovidiu Ioan [Author]
12(2024), 1 vom: März, Seite 87-96: Quantifying uncertainty in PLS-SEM-based mediation analyses Marko Sarstedt, Ovidiu-Ioan Moisescu
Houndmills: Palgrave Macmillan, 2013-

Sezen, Burcu [Author]; Hanssens, Dominique M. [Author]
11(2023), 3 vom: Sept., Seite 287-296: Financial returns to corporate brand extensions does typicality matter? Burcu Sezen, Dominique Hanssens
Houndmills: Palgrave Macmillan, 2013-

Sällberg, Henrik [Author]; Wang, Shujun [Author]; Numminen, Emil [Author]
11(2023), 3 vom: Sept., Seite 426-442: The combinatory role of online ratings and reviews in mobile app downloads an empirical investigation of gaming and productivity apps from their initial app store launch Henrik Sällberg, Shujun Wang, Emil Numminen
Houndmills: Palgrave Macmillan, 2013-

Legare, Jonathan [Author]; Yao, Ping [Author]; Lo, Victor S. [Author]
11(2023), 3 vom: Sept., Seite 490-502: A case for conducting business-to-business experiments with multi-arm multi-stage adaptive designs Jonathan Legare, Ping Yao, Victor S.Y. Lo
Houndmills: Palgrave Macmillan, 2013-

Curiskis, Stephan [Author]; Dong, Xiaojing [Author]; Jiang, Fan [Author]; Scarr, Mark [Author]
11(2023), 4 vom: Dez., Seite 587-601: A novel approach to predicting customer lifetime value in B2B SaaS companies Stephan Curiskis, Xiaojing Dong, Fan Jiang, Mark Scarr
Houndmills: Palgrave Macmillan, 2013-

Salminen, Joni [Author]; Mustak, Mekhail [Author]; Sufyan, Muhammad [Author]; Jansen, Bernard J. [Author]
11(2023), 4 vom: Dez., Seite 677-692: How can algorithms help in segmenting users and customers? a systematic review and research agenda for algorithmic customer segmentation Joni Salminen, Mekhail Mustak, Muhammad Sufyan, Bernard J. Jansen
Houndmills: Palgrave Macmillan, 2013-

Oechsle, Frank [Author]
11(2023), 4 vom: Dez., Seite 738-746: Increasing the robustness of uplift modeling using additional splits and diversified leaf select Frank Oechsle
Houndmills: Palgrave Macmillan, 2013-

Spoor, Jan Michael [Author]
11(2023), 4 vom: Dez., Seite 747-760: Improving customer segmentation via classification of key accounts as outliers Jan Michael Spoor
Houndmills: Palgrave Macmillan, 2013-

Brüggemann, Philipp [Author]; Lehmann-Zschunke, Nina [Author]
11(2023), 4 vom: Dez., Seite 707-721: How to reduce termination on freemium platforms-literature review and empirical analysis Philipp Brüggemann, Nina Lehmann-Zschunke
Houndmills: Palgrave Macmillan, 2013-

Irani-Kermani, Roozbeh [Author]; Jaenicke, Edward C. [Author]; Mirshani, Ardalan [Author]
11(2023), 4 vom: Dez., Seite 820-835: Accommodating heterogeneity in brand loyalty estimation application to the U.S. beer retail market Roozbeh Irani-Kermani, Edward C. Jaenicke, Ardalan Mirshani
Houndmills: Palgrave Macmillan, 2013-

Ribamar Siqueira, Jose Jr [Author]; Horst, Enrique ter [Author]; Molina, German [Author]; Gunn, Laura H. [Author]; Reinoso-Carvalho, Felipe [Author]; Sezen, Burcu [Author]; Peña-García, Nathalie [Author]
11(2023), 1 vom: März, Seite 95-115: Branding in the eye of the storm the impact of brand ethical behavior on brand commitment during the COVID-19 crisis in a South American country Jose Ribamar Siqueira Junior, Enrique ter Horst, German Molina, Laura H. Gunn, Felipe Reinoso-Carvalho, Burcu Sezen, Nathalie Peña-García
Houndmills: Palgrave Macmillan, 2013-

Ribamar Siqueira, Jose Jr [Author]; Bendixen, Michael [Author]; Reinoso-Carvalho, Felipe [Author]; Campo, Raffaele [Author]
11(2023), 2 vom: Juni, Seite 186-201: Key drivers of brand trust in a Latin American airline the impact of Colombia's Avianca customer experience Jose Ribamar Siqueira, Michael Bendixen, Felipe Reinoso-Carvalho, Raffaele Campo
Houndmills: Palgrave Macmillan, 2013-

Zimmermann, Robert [Author]; Auinger, Andreas [Author]
11(2023), 2 vom: Juni, Seite 233-243: Developing a conversion rate optimization framework for digital retailers case study Robert Zimmermann, Andreas Auinger
Houndmills: Palgrave Macmillan, 2013-

Blozis, Shelley A. [Author]
10(2022), 4 vom: Dez., Seite 311-328: Bayesian two-part multilevel model for longitudinal media use data Shelley A. Blozis
Houndmills: Palgrave Macmillan, 2013-

Brüggemann, Philipp [Author]; Rajguru, Kunjan [Author]
10(2022), 4 vom: Dez., Seite 425-429: Comprehensive Meta-Analysis (CMA) 3.0 a software review Philipp Brüggemann, Kunjan Rajguru
Houndmills: Palgrave Macmillan, 2013-

Vollrath, Matthew D. [Author]; Villegas, Salvador G. [Author]
10(2022), 2 vom: Juni, Seite 106-113: Avoiding digital marketing analytics myopia revisiting the customer decision journey as a strategic marketing framework Matthew D. Vollrath, Salvador G. Villegas
Houndmills: Palgrave Macmillan, 2013-

Damberg, Svenja [Author]; Schwaiger, Manfred [Author]; Ringle, Christian M. [Author]
10(2022), 1 vom: März, Seite 3-18: What's important for relationship management? the mediating roles of relational trust and satisfaction for loyalty of cooperative banks' customers Svenja Damberg, Manfred Schwaiger, Christian M. Ringle
Houndmills: Palgrave Macmillan, 2013-

Franses, Philip Hans [Author]
9(2021), 2 vom: Juni, Seite 111-117: Marketing response and temporal aggregation Philip Hans Franses
Houndmills: Palgrave Macmillan, 2013-

Cho, Gyeongcheol [Author]; Hwang, Heungsun [Author]; Sarstedt, Marko [Author]; Ringle, Christian M. [Author]
8(2020), 3 vom: Sept., Seite 189-202: Cutoff Criteria for Overall Model Fit Indexes in Generalized Structured Component Analysis Gyeongcheol Cho; Heungsun Hwang; Marko Sarstedt; Christian M. Ringle
Houndmills: Palgrave Macmillan, 2013-