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  1. Irani-Kermani, Roozbeh [Author]; Jaenicke, Edward C. [Author]; Mirshani, Ardalan [Author]

    Accommodating heterogeneity in brand loyalty estimation : application to the U.S. beer retail market

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    2023

    Published in: Journal of marketing analytics ; 11(2023), 4 vom: Dez., Seite 820-835