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  1. Kotler, Philip [Author]; Armstrong, Gary [Author] ; Opresnik, Marc Oliver [Contributor]

    Principles of marketing - [18e global edition]

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    Harlow, England; London; New York; Boston; San Francisco; Toronto; Sydney; Dubai; Singapore; Hong Kong; Tokyo; Seoul; Taipei; New Delhi; Cape Town; Sao Paulo; Mexico City; Madrid; Amsterdam; Munich; Paris; Milan: Pearson, [2021]

  2. Kotler, Philip [Author]; Armstrong, Gary [Author] ; Opresnik, Marc Oliver [Contributor]

    Principles of marketing - [17e, global edition]

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    Harlow, England; London; New York; Boston; San Francisco; Toronto; Sydney; Dubai; Singapore; Hong Kong; Tokyo; Seoul; Taipei; New Delhi; Cape Town; Sao Paulo; Mexico City; Madrid; Amsterdam; Munich; Paris; Milan: Pearson, [2018]

  13. Kotler, Philip [Author]; Keller, Kevin Lane [Author]; Opresnik, Marc Oliver [Author]

    Marketing-Management : Konzepte - Instrumente - Unternehmensfallstudien - [15., aktualisierte Auflage]

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    Hallbergmoos, Germany: Pearson, [2017]

    Published in: wi wirtschaft- Studium Economic BWL

  16. Opresnik, Marc Oliver

    Social Computing and Social Media: Experience Design and Social Network Analysis: Effective Social Media Marketing Through Customer Journey Mapping

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    Springer International Publishing, 2021

    Published in: Social Computing and Social Media: Experience Design and Social Network Analysis

  20. Opresnik, Marc Oliver

    Social Computing and Social Media. Human Behavior: From Bowling to Pinball: Understanding How Social Media Changes the Generation of Value for Consumers and Companies

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    Springer International Publishing, 2017

    Published in: Social Computing and Social Media. Human Behavior