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  1. Prothero, Andrea [Author]; McDonagh, Pierre [Author]

    Is sustainable marketing based on virtue ethics the answer to addressing socio-ecological challenges facing humankind?

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    2021

    Published in: Academy of Marketing Science: AMS review ; 11(2021), 1/2 vom: Juni, Seite 134-139

  2. Marshall, Donna [Author]; O'Dochartaigh, Aideen [Author]; Prothero, Andrea [Author]; Reynolds, Orlagh [Author]; Secchi, Enrico [Author]

    Why businesses need to embrace the bioeconomy : developing and using planet-friendly materials can yield new, more sustainable business models, and contribute to building a robust infrastructure for renewable biological resources - [First edition.]

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    [Cambridge, Massachusetts]: MIT Sloan Management Review, 2022

  3. Prothero, Andrea

    Seriously. Like, Seriously

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    Westburn Publishers, 2022

    Published in: Journal of Customer Behaviour, 21 (2022) 1, Seite 96-110

  4. Prothero, Andrea

    Organics: marketplace icon

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    Informa UK Limited, 2019

    Published in: Consumption Markets & Culture, 22 (2019) 1, Seite 83-90