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Kafitz, Walter [Author]

Der Einfluss der musikalischen Stimulierung auf die Werbewirkung : eine experimentelle Untersuchung

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1977
Tauchnitz, Jürgen [Author]

Werbung mit Musik : theoretische Grundlagen und experimentelle Studien zur Wirkung von Hintergrundmusik in der Rundfunk- und Fernsehwerbung : mit 76 Abbildungen

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Heidelberg: Physica-Verl., 1990

Published in: Konsum und Verhalten ; 24
Kastner, Sonja [Author]

Klang macht Marken : Sonic Branding als Designprozess - [1. Aufl.]

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Wiesbaden: Gabler, 2008

Published in: Gabler-Edition Wissenschaft
Neubauer, John [Editor]; Wenzel, Silke [Editor]; Neubauer, Jan [Editor] ; Internationales Studentisches Symposium für Musikwissenschaft 12 1997 Weimar, Dachverband der Studierenden der Musikwissenschaft

Nebensache Musik : Beiträge zur Musik in Film und Fernsehen

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Hamburg: von Bockel Verlag, 2001
Roth, Simone [Author]

Akustische Reize als Instrument der Markenkommunikation - [1. Aufl.]

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Wiesbaden: Dt. Univ.-Verl., 2005

Published in: Gabler Edition Wissenschaft ; Marken- und Produktmanagement
Knappe, Robert [Author] ; Krystek, Ulrich [Other]

Die Eignung von New Public Management zur Steuerung öffentlicher Kulturbetriebe - [1. Aufl.]

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Wiesbaden: Gabler, 2010

Published in: Gabler Research
Carroni, Elias [Author]; Paolini, Dimitri [Author]

Content acquisition by streaming platforms : premium vs. freemium

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https://dial.uclouvain.be/pr/boreal/en/object/boreal%3A183113/datastream/PDF_01/view

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[Louvain-la-Neuve]: CORE, [2017]

Published in: Université catholique de Louvain: CORE discussion papers ; 2017,7
Zbornik, Silas [Author]

Influencer Marketing auf Twitch.tv

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https://nbn-resolving.org/urn:nbn:de:bsz:ofb1-opus4-62636

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Offenburg: Hochschule Offenburg, Fakultät Medien, November 2022

Published in: Schriftenreihe "Arbeitspapiere für Marketing und Management" ; 66
Kind, Urs [Author]

Online Video als Branded Entertainment in Deutschland : Geschäftsmodelle für die Produktion und Messbarkeit der Nutzereinstellung

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Wiesbaden: Springer Gabler, [2018]

Published in: Medienmanagement und E-Business- SpringerLink ; Bücher
Kunow, Kristian [Author]

and the hits just keep on coming : adaptive Erwartungen, Pfadabhängigkeit und -bruch am Beispiel der Vermarktung von Musik durch große Tonträgerunternehmen

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https://d-nb.info/1031421610/34

kostenfrei

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Berlin: Freie Universität Berlin, 2013
Oxford Economics Ltd

The economic impact of public radio's music activities

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https://www.oxfordeconomics.com/publication/open/340809

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Oxford, UK: Oxford Economics Ltd, July 2020
Good, Harry [Author]; Tessler, Andrew [Author] ; BIS Oxford Economics

The economic impact of tax offsets on the live music industry : report for APRA AMCOS

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https://www.oxfordeconomics.com/wp-content/uploads/2022/12/APRA-OE-Report-Tax-Incentives-FINAL-REPORT-1.pdf

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Sydney: BIS Oxford Economics, September 2022
Noam, Eli M. [Author]

The content, impact, and regulation of streaming video : the next generation of media emerges

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Cheltenham, UK; Northampton, MA, USA: Edward Elgar Publishing, [2021]

Published in: Elgaronline- Edward Elgar books
Noam, Eli M. [Author]

The technology, business, and economics of streaming video : the next generation of media emerges

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Cheltenham, UK; Northampton, MA, USA: Edward Elgar Publishing, [2021]

Published in: Elgaronline- Edward Elgar books
Schoberth, Thomas [Author]; Heinzl, Armin [Author]; Rafaeli, Sheizaf [Author]

Quantifying the skewed distribution of activity in virtual communities within a longitudinal study

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Mannheim: University of Mannheim, Department of General Management and Information Systems, 2009

Published in: Universität Mannheim: Working papers ; 2009,03
Bauer, Matthias [Author]; Roy, Oscar du [Author]; Sharma, Vanika [Author]

Online platform regulation and investment attractiveness : a look at the EU, the UK and impacts on small open economies

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https://ecipe.org/wp-content/uploads/2023/08/ECI_23_PolicyBrief_10-2023_LY03.pdf

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Brussels, Belgium: European Centre for International Political Economy (ECIPE), [2023]

Published in: European Centre for International Political Economy: ECIPE policy briefs ; 2023,10
Lomba, Niombo [Author]; Evas, Tatjana [Author] ; European Parliamentary Research Service

Digital services act : European added value assessment : study

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Brussels: European Union, October 2020

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