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  1. Packard, Vance Oakley [Author]

    The hidden persuaders

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    New York: McKay, 1957

  2. Gutjahr, Gert [Author]

    Markt- und Werbepsychologie

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    Heidelberg: Sauer, 1972-

    Published in: Taschenbücher für die Wirtschaft ; .- Heidelberger Fachbücher

  3. Hoffmann, Hans-Joachim [Author]

    Werbepsychologie

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    Berlin [u.a.]: de Gruyter, 1972

    Published in: Sammlung Göschen ; 5009