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Hagemeister, Frauke [Author] ; Gedenk, Karen [Other]

Optimale nichtlineare Preise für zweiseitige Märkte - [1. Aufl.]

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Wiesbaden: Gabler, 2009

Published in: Gabler Edition Wissenschaft
Gedenk, Karen [Author]

Verkaufsförderung

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München: Vahlen, 2002

Published in: Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
Blöbaum, Tjorven [Author] ; Gedenk, Karen [Degree supervisor]

Essays on Theme and Premium Promotions

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https://d-nb.info/1214811760/34

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Hamburg: Staats- und Universitätsbibliothek Hamburg, 2020
Gedenk, Karen [Author]

Agency-Theorie und die Steuerung von Geschäftsführern : Paradebeispiel oder Problemfall?

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http://hdl.handle.net/10419/149049

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Kiel: Inst. für Betriebswirtschaftslehre, 1996 ; Online-Ausgabe: Kiel; Hamburg: ZBW, 2016

Published in: Christian-Albrechts-Universität zu Kiel: Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel ; 42200
Gedenk, Karen [Author]

Agency-Theorie und die Steuerung von Geschäftsführern: Paradebeispiel oder Problemfall?

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http://hdl.handle.net/10419/149049

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Kiel: Universität Kiel, Institut für Betriebswirtschaftslehre; Kiel, Hamburg: ZBW – Leibniz Information Centre for Economics, 1996
Horn, Carmen [Author] ; Fries, Anne [Other]; Gedenk, Karen [Other]

'My Vote for My Mailman' : Appeals to Reciprocity in Communication Campaigns

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[S.l.]: SSRN, [2013]
Becker, Frauke [Author]; Gedenk, Karen [Author]

Optimale nichtlineare Tarife auf zweiseitigen Medien-Märkten

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https://hdl.handle.net/10419/286433

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2020

Published in: Schmalenbach journal of business research ; 72(2020), 4 vom: Dez., Seite 423-445
Becker, Frauke [Author]; Gedenk, Karen [Author]

Optimale nichtlineare Tarife auf zweiseitigen Medien-Märkten

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Heidelberg: Springer, 2020
Albers, Sönke [Author]; Gedenk, Karen [Author]

Strategie-orientierte Anreizsysteme

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Kiel: Inst. für Betriebswirtschaftslehre, 1992 ; Online-Ausgabe: Kiel; Hamburg: ZBW, 2016

Published in: Christian-Albrechts-Universität zu Kiel: Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel ; 28700
Albers, Sönke [Author]; Gedenk, Karen [Author]

Strategie-orientierte Anreizsysteme

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http://hdl.handle.net/10419/161414

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Kiel: Universität Kiel, Institut für Betriebswirtschaftslehre; Kiel, Hamburg: ZBW – Leibniz Information Centre for Economics, 1992
Gedenk, Karen [Author]; Albers, Sönke [Author]

Innovationsanreize für Geschäftsführer

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Kiel: Inst. für Betriebswirtschaftslehre, 1991 ; Online-Ausgabe: Kiel; Hamburg: ZBW, 2016

Published in: Christian-Albrechts-Universität zu Kiel: Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel ; 26800
Gedenk, Karen [Author]; Albers, Sönke [Author]

Innovationsanreize für Geschäftsführer

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Kiel: Universität Kiel, Institut für Betriebswirtschaftslehre; Kiel, Hamburg: ZBW – Leibniz Information Centre for Economics, 1991
Gedenk, Karen [Author]; Neslin, Scott A. [Author]

Die Wirkung von Preis- und Nicht-Preis-Promotions auf die Markenloyalität

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http://hdl.handle.net/10419/149069

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1998 ; Online-Ausgabe: Kiel; Hamburg: ZBW, 2016

Published in: Christian-Albrechts-Universität zu Kiel: Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel ; 48200
Gedenk, Karen [Author]; Neslin, Scott A. [Author]

Die Wirkung von Preis- und Nicht-Preis-Promotions auf die Markenloyalität

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Kiel: Universität Kiel, Institut für Betriebswirtschaftslehre; Kiel, Hamburg: ZBW – Leibniz Information Centre for Economics, 1998
Ailawadi, Kusum L. [Author]; Gedenk, Karen [Author]; Neslin, Scott [Author]

Understanding Competition between Retailers and Manufacturers : An Integrated Analysis of Store Brand and National Brand Deal Usage

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[S.l.]: SSRN, 2003
Foubert, Bram [Author]; Rolef, Charlotte [Author]; Breugelmans, Els [Author]; Gedenk, Karen [Author]; Wetzels, Martin [Author]

Something Free or Something Off? A Comparative Study of the Purchase Effects of Premiums and Price Cuts

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https://ssrn.com/abstract=2385982

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[S.l.]: SSRN, 2014
Gedenk, Karen; Sattler, Henrik

Range Effects in Measuring Attribute Importance

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Verlag C.H.Beck oHG, 2009

Published in: Marketing ZFP
Gedenk, Karen; Sattler, Henrik

The impact of price thresholds on profit contribution — Should retailers set 9-ending prices?

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Elsevier BV, 1999

Published in: Journal of Retailing
Gedenk, Karen; Sattler, Henrik

Preisschwellen und Deckungsbeitrag — Verschenkt der Handel gro Potentiale?

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Springer Science and Business Media LLC, 1999

Published in: Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung
Gedenk, Karen; Neslin, Scott A.

The role of retail promotion in determining future brand loyalty: its effect on purchase event feedback

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Elsevier BV, 1999

Published in: Journal of Retailing

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