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Morschett, Dirk [Author]; Schramm-Klein, Hanna [Author]; Zentes, Joachim [Author]

Strategic international management : text and cases - [3rd edition]

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[Wiesbaden]: Springer Gabler, [2015]

Published in: Lehrbuch
Zentes, Joachim [Author]; Swoboda, Bernhard [Author]; Schramm-Klein, Hanna [Author]

Internationales Marketing - [3., überarbeitete Auflage]

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München: Verlag Franz Vahlen, [2013]

Published in: Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
Hertel, Joachim [Author]; Zentes, Joachim [Author]; Schramm-Klein, Hanna [Author]

Supply-Chain-Management und Warenwirtschaftssysteme im Handel - [2., erw. und aktualisierte Aufl.]

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Berlin; Heidelberg [u.a.]: Springer, 2011
Zentes, Joachim [Author]; Swoboda, Bernhard [Author]; Schramm-Klein, Hanna [Author]

Internationales Marketing - [2., überarb. Aufl.]

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München: Vahlen, 2010

Published in: Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
Morschett, Dirk [Author]; Schramm-Klein, Hanna [Author]; Zentes, Joachim [Author]

Strategic international management : text and cases - [2nd ed]

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Wiesbaden: Gabler, 2010
Morschett, Dirk [Author]; Schramm-Klein, Hanna [Author]; Zentes, Joachim [Author]

Strategic International Management : text and cases - [1. ed.]

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Wiesbaden: Gabler, 2009
Zentes, Joachim [Author]; Morschett, Dirk [Author]; Schramm-Klein, Hanna [Author]

Strategic retail management : text and international cases - [1. ed.]

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Wiesbaden: Gabler, 2007
Zentes, Joachim [Author]; Swoboda, Bernhard [Author]; Schramm-Klein, Hanna [Author]

Internationales Marketing

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München: Vahlen, 2006

Published in: Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
Hertel, Joachim [Author]; Zentes, Joachim [Author]; Schramm-Klein, Hanna [Author]

Supply-Chain-Management und Warenwirtschaftssysteme im Handel : mit 2 Tabellen

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Berlin; Heidelberg [u.a.]: Springer, 2005
Swoboda, Bernhard [Author]; Schramm-Klein, Hanna [Author]; Halaszovich, Tilo F. [Author] ; Verlag Franz Vahlen

Internationales Marketing : going und being international - [4., vollständig überarbeitete Auflage]

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München: Verlag Franz Vahlen, [2022]

Published in: Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
Lemmer, Kristina [Author] ; Niehaves, Björn [Other]; Schramm-Klein, Hanna [Other]

Digital transformation strategies : theoretical foundations and empirical investigations

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https://d-nb.info/1243250771/34

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Siegen: Universitätsbibliothek der Universität Siegen, 2021
Lemmer, Kristina [Author] ; Niehaves, Björn [Degree supervisor]; Schramm-Klein, Hanna [Degree supervisor]

Digital transformation strategies : theoretical foundations and empirical investigations

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https://dspace.ub.uni-siegen.de/handle/ubsi/1995

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Siegen: Universitätsbibliothek der Universität Siegen, 2021
Foscht, Thomas [Author] ; Swoboda, Bernhard [Other]; Schramm-Klein, Hanna [Other]

Käuferverhalten : Grundlagen - Perspektiven - Anwendungen - [6. Aufl. 2017]

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Wiesbaden: Springer Gabler, 2017

Published in: SpringerLink ; Bücher
Foscht, Thomas [Author] ; Swoboda, Bernhard [Other]; Schramm-Klein, Hanna [Other]

Käuferverhalten : Grundlagen - Perspektiven - Anwendungen - [5., überarb. u. erw. Aufl. 2015]

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[Wiesbaden]: Springer Gabler, 2015

Published in: SpringerLink ; Bücher
Zentes, Joachim [Author] ; Swoboda, Bernhard [Other]; Schramm-Klein, Hanna [Other]

Internationales Marketing - [3rd ed]

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München: Vahlen, 2013

Published in: Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften- EBL-Schweitzer
Zentes, Joachim [Author] ; Swoboda, Bernhard [Other]; Schramm-Klein, Hanna [Other]

Internationales Marketing - [3., überarbeitete Auflage]

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München: Verlag Franz Vahlen, 2013

Published in: Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften / Zentes, Joachim
Schramm-Klein, Hanna [Author]; Fota, Anne [Author]

Was macht Kleinstädte für Bürger:innen attraktiv? : Analyse des Well-Being von Menschen in Kleinstädten

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https://nbn-resolving.org/urn:nbn:de:kobv:co1-opus4-66552

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Cottbus: BTU Cottbus - Senftenberg, 2024

Published in: Schriftenreihe des HochschulCampus KleinstadtForschung ; 8
Swoboda, Bernhard [Author]; Foscht, Thomas [Author]; Schramm-Klein, Hanna [Author]

Handelsmanagement : Offline-, Online- und Omnichannel-Handel - [4., vollständig überarbeitete Auflage]

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München: Verlag Franz Vahlen, [2019]

Published in: Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften- Vahlen eLibrary ; Marketing und Handel
Drake, Philine [Author]; Hartig, Johannes [Author]; Froitzheim, Manuel [Author]; Mau, Gunnar [Author]; Schramm-Klein, Hanna [Author]; Schuhen, Michael [Author]

Theory-based behavioral indicators for children’s purchasing self-control in a computer-based simulated supermarket

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2023

Published in: European journal of psychological assessment ; 39(2023), 4, Seite 289-298
Wagner, Gerhard [Author]; Fota, Anne [Author]; Schramm-Klein, Hanna [Author]; Steinmann, Sascha [Author]

Development of a motivation-trust-vulnerability (MTV) framework for cross-border online shopping : a cross-national application to Chinese and German consumers

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https://link.springer.com/content/pdf/10.1007/s41471-023-00170-2.pdf

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2023

Published in: Schmalenbach journal of business research ; 75(2023), 3 vom: Sept., Seite 389-414

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