Media type: E-Book Title: Determinants of the subscription to bundled services and their effect on customer retention in the Korean communications sector Contributor: Kim, Moon-koo [Author]; Park, Myeong-cheol [Author]; Lee, Duk Hee [Author]; Park, Jong-hyun [Author] Published: Kyōto, Japan: International Telecommunications Society, 2017 Published in: ITS Asia-Pacific Regional Conference: Mapping ICT into transformation for the next information society ; 49.2017 Extent: 1 Online-Ressource (circa 19 Seiten); Illustrationen Language: English Identifier: Keywords: Service bundles ; Bundling ; Lock-in effects ; Switching costs ; Customer retention ; Loyalty ; Kongressbeitrag ; Graue Literatur Origination: Footnote: Access State: Open Access