Determinants of the subscription to bundled services and their effect on customer retention in the Korean communications sector

Medientyp: E-Book
Titel: Determinants of the subscription to bundled services and their effect on customer retention in the Korean communications sector
Beteiligte: Kim, Moon-koo [Verfasser:in]; Park, Myeong-cheol [Verfasser:in]; Lee, Duk Hee [Verfasser:in]; Park, Jong-hyun [Verfasser:in]
Erschienen: Kyōto, Japan: International Telecommunications Society, 2017
Erschienen in: ITS Asia-Pacific Regional Conference: Mapping ICT into transformation for the next information society ; 49.2017
Umfang: 1 Online-Ressource (circa 19 Seiten); Illustrationen
Sprache: Englisch
Identifikator:

Schlagwörter: Service bundles ; Bundling ; Lock-in effects ; Switching costs ; Customer retention ; Loyalty ; Kongressbeitrag ; Graue Literatur
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Zugangsstatus: Freier Zugang

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