Description:
Purpose: To develop a transdisciplinary approach called eco-business modelling. Design/Methodology/Approach: The first step is an analysis of the ways triple bottom line and circular economy emplotments have colonized and co-opted the United Nations and European Union Agenda 2030 initiatives by privileging business-as-usual scenarios. The second step is to construct a storytelling approach model to business modelling. The third step is to propose a "self-correcting" storytelling science method to make the transition from the contemporary business-as-usual model to eco-business modelling. Findings: The challenge is to create comprehensive ecological business models that foster worst-case and best case scenario comparisons with status quo business-as-usual. Originality Value: We propose that business modelling is about storytelling, making "bets on the future" scenarios, and we propose a "five worlds of storytelling model" business modelling. Research Implications: The contribution is to propose a "self-correcting" storytelling method of it-erative, "crossover storytelling conversations" as a way of developing collaborative "interdisciplinary learning" across specialized business model disciplines. Practical Implications: We call for crossover conversations that challenge the unintended consequences of the triple bottom line and circular economy business models. Social Implications: With ozone depletion, climate change, natural resource depletion, loss of biodiversity and habitat, there are pressures to develop ecologically sensitive business models.