Media type: E-Article Title: Poetizing to improve consumer representation Contributor: Rojas-Gaviria, Pilar [VerfasserIn] imprint: 2021 Published in: Marketing theory ; 21(2021), 4 vom: Dez., Seite 463-479 Language: English DOI: 10.1177/14705931211027941 ISSN: 1741-301X Identifier: Keywords: Alzheimer’s ; consumer representation ; consumer vulnerability ; identity project ; life-writing ; poetic companion ; poetic projection ; poetic sweats ; poetizing ; Aufsatz in Zeitschrift Origination: Footnote: Access State: Open Access