On the back of a beer coaster: simple estimates for costs and revenues in business modelling

Media type: E-Article
Title: On the back of a beer coaster : simple estimates for costs and revenues in business modelling
Contributor: Lehmann, Christian [VerfasserIn]; Bidmon, Christina [VerfasserIn]
imprint: 2021
Published in: Journal of business models ; 9(2021), 3, Seite 8-16
Language: English
DOI: 10.5278/jbm.v9i3.2801
ISSN: 2246-2465
Identifier:

Keywords: Business model ; financial planning ; teaching entrepreneurship ; Aufsatz in Zeitschrift
Origination:
Footnote:
Description: Validating the profit formula of a business idea is a difficult task for students and entrepreneurs alike. With the "Business Coaster" we present a simple tool that helps students to get in touch with numbers and design the value capture-side of a business model.
Access State: Open Access
Rights information: Attribution - Non Commercial - No Derivs (CC BY-NC-ND)

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