Media type: E-Article Title: The scalar politics of difference : researching consumption and marketing outside the west Contributor: Sandıkçı, Özlem [VerfasserIn] imprint: 2022 Published in: Marketing theory ; 22(2022), 2 vom: Juni, Seite 135-153 Language: English DOI: 10.1177/14705931221074721 ISSN: 1741-301X Identifier: Keywords: Decolonial ; difference ; emerging markets ; knowledge hierachies ; non-Western ; postcolonial ; scale ; southern theory ; Third World ; Aufsatz in Zeitschrift Origination: Footnote: Access State: Open Access