Media type: E-Article Title: Object-oriented marketing theory Contributor: Franco, Paolo [VerfasserIn]; Canniford, Robin [VerfasserIn]; Phipps, Marcus [VerfasserIn] imprint: 2022 Published in: Marketing theory ; 22(2022), 3 vom: Sept., Seite 401-420 Language: English DOI: 10.1177/14705931221079407 ISSN: 1741-301X Identifier: Keywords: actor-network theory ; Assemblages ; object oriented ontology ; scale, speculation ; unit of analysis ; Aufsatz in Zeitschrift Origination: Footnote: Access State: Open Access