Media type: E-Article Title: Worlds apart? : the challenges of aligning brand value for NGO’s Contributor: Hand, Karen [VerfasserIn]; Murphy, Rebecca [VerfasserIn]; MacLachlan, Malcolm [VerfasserIn]; Carr, Stuart Colin [VerfasserIn] imprint: 2022 Published in: International review on public and non-profit marketing ; 19(2022), 3 vom: Sept., Seite 575-598 Language: English DOI: 10.1007/s12208-021-00312-4 ISSN: 1865-1992 Identifier: Keywords: Brand ; Moral Capital ; NGO ; Purpose ; Stakeholder Alignment ; Aufsatz in Zeitschrift Origination: Footnote: Access State: Open Access