Media type: E-Article Title: "Clap for "some" carers" : problematizing heroism and ableist tenets of heroic discourse through the experiences of parent-carers Contributor: Higgins, Leighanne [VerfasserIn]; O'Leary, Killian [VerfasserIn] imprint: 2023 Published in: Marketing theory ; 23(2023), 1 vom: März, Seite 11-32 Language: English DOI: 10.1177/14705931221123991 ISSN: 1741-301X Identifier: Keywords: ableism ; consumer research ; consumer vulnerability ; Heroism ; parent-carers ; social heroism ; Aufsatz in Zeitschrift Origination: Footnote: Access State: Open Access