Media type: E-Article Title: Winning your customers' minds and hearts : disentangling the effects of lock-in and affective customer experience on retention Contributor: Gao, Lily [Author]; Haan, Evert de [Author]; Melero-Polo, Iguácel [Author]; Sesé, F. Javier [Author] Published: 2023 Published in: Academy of Marketing Science: Journal of the Academy of Marketing Science ; 51(2023), 2 vom: März, Seite 334-371 Language: English DOI: 10.1007/s11747-022-00898-z Identifier: Keywords: Affective customer experience ; Customer retention ; Lock-in ; Multinomial logit models ; Spillover effect ; Telecom industry ; Aufsatz in Zeitschrift Origination: Footnote: Access State: Open Access
Central Library – stack Shelf-mark: 2023 8 006254 Item ID: 34083986 Status: Place order for use in library, no dispatch by interlibrary loan; delivery of photocopies possible > Ordering possible ‒ please log in Orders received from Mon - Fri by 1 pm are expected to be ready for you on the same day.