Media type: E-Article Title: Personalization scale in airlines : combining the power of rich customer data, experiential learning, and revenue management Contributor: Guerrini, Alberto [VerfasserIn]; Ferri, Gabriele [VerfasserIn]; Rocchi, Stefano [VerfasserIn]; Cirelli, Marcelo [VerfasserIn]; Piña, Vicente [VerfasserIn]; Grieszmann, Antoine [VerfasserIn] imprint: 2023 Published in: Journal of revenue and pricing management ; 22(2023), 2 vom: Apr., Seite 171-180 Language: English DOI: 10.1057/s41272-022-00404-8 ISSN: 1477-657X Identifier: Keywords: Customer segmentation ; Experiential learning ; Machine learning ; Price personalization ; Revenue management ; Aufsatz in Zeitschrift Origination: Footnote: Access State: Open Access