Media type: E-Article Title: Marketing-as-practice : a framework and research agenda for value-creating marketing activity Contributor: Skålén, Per [VerfasserIn]; Cova, Bernard [VerfasserIn]; Gummerus, Johanna [VerfasserIn]; Sihvonen, Antti [VerfasserIn] imprint: 2023 Published in: Marketing theory ; 23(2023), 2 vom: Juni, Seite 185-206 Language: English DOI: 10.1177/14705931221123949 ISSN: 1741-301X Identifier: Keywords: Marketing activity ; marketing practices ; marketing practitioners ; marketing praxis ; practice theory ; value creation ; Aufsatz in Zeitschrift Origination: Footnote: Access State: Open Access