Media type: E-Article Title: Fostering trust and overcoming psychological resistance towards cryptocurrencies and cryptoassets Contributor: Babu, Mujahid Mohiuddin [VerfasserIn]; Bason, Tom [VerfasserIn]; Porreca, Rocco [VerfasserIn]; Petratos, Pythagoras [VerfasserIn]; Akter, Shahriar [VerfasserIn] imprint: 2024 Published in: Psychology & marketing ; 41(2024), 1 vom: Jan., Seite 45-68 Language: English DOI: 10.1002/mar.21889 ISSN: 1520-6793 Identifier: Keywords: consumer resistance ; cryptoassets ; innovation resistance theory ; mega-event ; mixed method ; psychological barriers ; sponsorship ; trust transfer theory ; Aufsatz in Zeitschrift Origination: Footnote: Access State: Open Access