Media type: E-Article Title: Verification of GPDS planning framework for social marketing : a Delphi method Contributor: Akbar, M. Bilal [Author]; Barnes, Elizabeth [Author] Published: 2024 Published in: International review on public and non-profit marketing ; 21(2024), 1 vom: März, Seite 51-81 Language: English DOI: 10.1007/s12208-022-00362-2 Identifier: Keywords: Consumer insight ; Evaluation ; Planning framework ; Social marketing ; Sustainability ; Aufsatz in Zeitschrift Origination: Footnote: Access State: Open Access