Media type: E-Article Title: Advanced marketing analytics using partial least squares structural equation modeling (PLS-SEM) Contributor: Sarstedt, Marko [Author]; Liu, Yide [Author] Published: 2024 Published in: Journal of marketing analytics ; 12(2024), 1 vom: März, Seite 1-5 Language: English DOI: 10.1057/s41270-023-00279-7 Identifier: Keywords: Aufsatz in Zeitschrift Origination: Footnote: Access State: Open Access