Competing in a service economy: how to create a competitive advantage through service development and innovation

Media type: Book
Title: Competing in a service economy : how to create a competitive advantage through service development and innovation
Contains: Competing through services -- Creating a service advantage -- Service maintenance : removing things gone wrong -- Improving service performance : adding things gone right -- Service innovation -- Lead the way

Contributor: Gustafsson, Anders [Author]; Johnson, Michael D. [Author]
Corporation: University of Michigan, Business School
imprint: San Francisco, Calif.: Jossey-Bass, c2003
Published in: University of Michigan Business School management series
Issue: 1. ed.
Extent: XV, 190 S.; Ill., graph. Darst; 24 cm
Language: English
ISBN: 0787961566; 9780470448212; 9780787961565
RVK notation: QQ 250 : Dienstleistungsbetrieb / Management
Keywords: Dienstleistung > Innovation > Management > Wettbewerb
Dienstleistung > Management > Innovation > Wettbewerb
Origination:
Footnote: Includes bibliographical references (p. 173-181) and index

Competing in a service economy : how to create a competitive advantage through service development and innovation - [1. ed.]