Competing in a service economy: how to create a competitive advantage through service development and innovation

Medientyp: Buch
Titel: Competing in a service economy : how to create a competitive advantage through service development and innovation
Enthält: Competing through services -- Creating a service advantage -- Service maintenance : removing things gone wrong -- Improving service performance : adding things gone right -- Service innovation -- Lead the way

Beteiligte: Gustafsson, Anders [VerfasserIn]; Johnson, Michael D. [VerfasserIn]
Körperschaft: University of Michigan, Business School
Erschienen: San Francisco, Calif.: Jossey-Bass, c2003
Erschienen in: University of Michigan Business School management series
Ausgabe: 1. ed.
Umfang: XV, 190 S.; Ill., graph. Darst; 24 cm
Sprache: Englisch
ISBN: 0787961566; 9780470448212; 9780787961565
RVK-Notation: QQ 250 : Dienstleistungsbetrieb / Management
Schlagwörter: Dienstleistung > Innovation > Management > Wettbewerb
Dienstleistung > Management > Innovation > Wettbewerb
Entstehung:
Anmerkungen: Includes bibliographical references (p. 173-181) and index

Competing in a service economy : how to create a competitive advantage through service development and innovation - [1. ed.]